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IMS Health has released its report Orchestrated Customer Engagement, which looks at what pharma companies need to do beyond multichannel and omnichannel marketing in order to deliver a full customer engagement experience. Med Ad News spoke with Richie Etwaru, chief digital officer of IMS Health and primary author of the report, to expand on some […]

New KOL solution – based upon newly acquired Qforma CrowdLink business – to help life sciences companies drive more successful product launches  PLEASANTON, CA and MORRISTOWN, NJ – April 15, 2015 – Veeva Systems (NYSE: VEEV) kicked off the ExL Pharma Medical Affairs Strategic Summit today unveiling Veeva KOL Data & Services, a new solution […]