Tag Archive for: omnichannel marketing

Achieving omnichannel excellence requires a cohesive strategy and a working style that supports collaboration across the enterprise. Organizational silos often prevent this from happening, even when teams have the best of intentions.

Industry veteran Jennifer Richman has been appointed executive vice president of client operations and will be responsible for helping amplify, grow, and scale the operations department as the agency continues its forward momentum, taking on more healthcare client work.

Just over a year since Genentech and parent Roche gained approval for Vabysmo, an injectable ophthalmic medicine to treat wet age-related macular degeneration and diabetic macular edema, the companies have launched the first DTC ad for the product.

Part V: Leaders in healthcare marketing and communications share their thoughts on what excites them about the year ahead.

Through this new partnership, marketers and brands will have off-the-shelf and privacy-optimized access to key consumer groups.

The Bloc, which for over 20 years has redefined what a health creative agency can do, recruited Jay Appel as its first-ever Chief Digital Officer. In this newly created role, Appel will use science-based tools and tactics to integrate The Bloc’s award-winning creative into unique digital experiences for highly targeted audiences.

Healthcare media planning powerhouse CMI Media Group, a WPP company, launched an Inclusive Media Center of Excellence to be a catalyst for change, strategically driving investment in underserved audiences, providing equitable coverage and access to information to support their healthcare journeys. The inclusive media COE is dedicated to healthcare.  

Calcium announced the formation of the Integrated Strategy Group, a unit within the agency bringing together multiple disciplines to create next- generation strategies—ones powered by richer insights, greater analytic rigor, and a stronger emphasis on customer engagement and activation. The unit will be led by Managing Partner and Chief Strategy Officer Steve Hamburg.