Tag Archive for: omnichannel

By nearly unanimous consent artificial intelligence reached an inflection point for pharma marketers in 2023. The question of how best to take advantage of this new tool to support brands and help patients, though, remains to be seen.

Pharma commercial leaders are understandably energized by the prospect of leveraging emerging technology (e.g., advanced AI tools) to amplify the velocity and impact of their promotional efforts. While this potential lies ahead, commercial leaders must first address the age-old organizational challenges that continue to stand in the way of a fully coordinated and customer-centric promotional infrastructure.

Fingerpaint Marketing is on an impressive course of growth. Mark Willmann, president of marketing services at Fingerpaint Group, talks to Med Ad News about the agency’s growth trajectory and how their mantra has been the foundation for their success.

Global President of Fingerpaint Group Bill McEllen speaks with Med Ad News about how the agency’s entrepreneurial spirit and its passionate people foster a culture that inspires creativity, and more.

The addition of the former global president of Evoke Mind + Matter signals a strong trajectory for the agency.

As one integrated platform, Inizio Evoke now delivers a more advanced offering and more intuitive experience for its clients and people.

Haskins has amassed more than 30 years of agency experience as a creative leader in healthcare marketing.

Experts discuss technologies that are having the biggest influence on audience intelligence and engagement.

Former Accenture Song and WebMD executives join network to further commitment to data and the link to actionable insights.

Part VI: Leaders in healthcare marketing and communications share their thoughts on what excites them about the year ahead.