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Technology has transformed the industry, significantly expanding pharma pipelines, facilitating more engagement, and empowering patients.

“Engaging patients and physicians in health decisions starts with data that helps you understand their personal health experiences and needs,” said Pat Thistlethwaite, chief experience officer at HH&Y.

Patient support for these populations can greatly impact their overall well-being and willingness to adhere to prescribed therapies, but is also critical to alleviating the inherent anxiety accompanying the diagnosis and treatment journey in rare disease. To help ensure an optimum experience, the best patient support programs will address these concerns by blending the empathy of human connection with the scale of technology.

From podcasts to traditional TV, a diversified media strategy boosts impact and reach in today’s marketing landscape.

WPP company CMI Media Group and NMSDC certified diverse supplier Compas announce continued investment in building real solutions for client challenges and opportunities with the launch of a Technology and Data business unit that flexibly works to provide clients solutions the way they want, including turnkey access to some of the agencies’ proprietary platforms.

Joanna Jacobs came on board as president of TBWA\WorldHealth a few months ago. Med Ad News recently caught up with her and CEO Robin Shapiro to talk about how Jacobs came to the agency, her plans for the next few months, and her commitment to diversity, equity, and inclusion (DE&I).