Chris Ozanian will be responsible for expanding on JUICE’S ongoing digital success with clients who are craving omnichannel leadership and a customer-focused approach to digital marketing.

The healthcare marketing and analytics leader expands their Measurement Suite to include unprecedented audience and campaign insights.

Changes are ahead for professionals in life sciences sales and marketing, and medical affairs. From the widening gap between AI-users and those companies still holding out; to the next evolution in AI, and how companies will seek to make it more practical on a global scale; to the impact of AI on leveraging digital opinion leaders to get more clinical evidence in the hands of doctors, Aktana offers its predictions for the coming year.

New AI technology holds the key to improving knowledge exchange and implementation in real-world clinical practice.

Part II: Leaders in healthcare marketing and communications discuss the looming concerns regarding the healthcare ecosystem.

Evolution Road will become part of Inizio’s MarComms business unit, Evoke, enhancing its commercial innovation offering, digital health solutions, and end-to-end omnichannel suite of services.

The agency will provide end-to-end omnichannel offering and capabilities across healthcare that will support and complement the network’s agencies and clients in the region.

EVERSANA INTOUCH’s annual trends paper looks ahead on the horizon in 2023 in pharma marketing.

Healthcare marketing leader Lasso powers a unique endemic HCP campaign, reaching 70% more providers than the benchmark and fueling 30% lift in new prescription activity.

Fingerpaint Group announced the rebranding of its market access solution, formerly known as 1798, to Fingerpaint Market Access, a highly integrated end-to-end consultancy offering strategy development through creative execution. The move reflects Fingerpaint Group’s commitment to innovate its capabilities as clients’ needs evolve.