“What has struck me the most is the pace of change. It is so much faster than when I started, says Italia Marr, director, media strategy at Greater Than One. “Thanks to advanced technology, marketers must keep up more than ever. It feels like every day, every quarter, every year, there’s new technology that enables novel marketing solutions for our clients.” Marr talks about her latest role at GTO and shares her perspective on healthcare marketing strategy and working in the industry today.
Tag Archive for: omnichannel
While it’s never actually possible to fully predict the future, we are looking ahead to how artificial intelligence and other emerging technologies – combined with the human touch of professionals – will shape the future of the business of healthcare and pharmaceuticals for generations to come. Before looking at AI’s potential impacts in the space, we must first take stock of the macro trends in healthcare.
The Centered business unit is a catalyst for reform by fulfilling unmet needs in the digital creative ad space and influencer/creator strategies within the healthcare industry. With this development, CMI Media Group is investing in new custom technology, including AI, and employee expertise in order to offer unique solutions to clients. By expanding their services, CMI is investing in closing these gaps within industry processes and adding to the quality, ease and convenience of clients’ experiences.
The new offering will help life science and pharmaceutical brands create better and more personalized experiences for both diagnosed and undiagnosed patient populations, accelerating paths to diagnosis and treatment, and creating unmatched educational opportunities. Brand teams will gain unmatched insights into what patient communities are saying and looking for, and then serve up customized content to help them at any stage of the patient journey.
The Empower system is the first of its kind, award-winning operating system, built specifically for the health marketplace, and designed to unlock the power of data-driven media strategy and seamless execution within a transparent and collaborative interface.
By nearly unanimous consent artificial intelligence reached an inflection point for pharma marketers in 2023. The question of how best to take advantage of this new tool to support brands and help patients, though, remains to be seen.
Pharma commercial leaders are understandably energized by the prospect of leveraging emerging technology (e.g., advanced AI tools) to amplify the velocity and impact of their promotional efforts. While this potential lies ahead, commercial leaders must first address the age-old organizational challenges that continue to stand in the way of a fully coordinated and customer-centric promotional infrastructure.
Fingerpaint Marketing is on an impressive course of growth. Mark Willmann, president of marketing services at Fingerpaint Group, talks to Med Ad News about the agency’s growth trajectory and how their mantra has been the foundation for their success.
Global President of Fingerpaint Group Bill McEllen speaks with Med Ad News about how the agency’s entrepreneurial spirit and its passionate people foster a culture that inspires creativity, and more.
The addition of the former global president of Evoke Mind + Matter signals a strong trajectory for the agency.
