In addition to the commentary you’ll find in the Roundtable – from important issues in 2024 to representation in health care to AI (of course) to influencers, and much more – here are additional themes we heard from both agency folks as well as other industry subject matter experts about the year ahead.
Tag Archive for: patient centricity
As market access grows more complex, agencies supporting market access teams are increasingly deploying a new type of expert to be effective strategic partners to manufacturer clients — the business strategist.
In a wave of advanced technology and decentralized clinical trials, sponsors have turned to electronic tools such as electronic clinical outcome assessments (eCOAs) to capture patient reported outcomes data.
Did we miss something that will have a major impact on pharma marketing this year? We asked our respondents to write their own questions and answer them.
As pharma marketers, we strive to be patient-centric. We create and analyze patient journeys, conduct in-depth research, and even co-create materials, all with the focus of creating personalized, engaging campaigns that empower and educate patients. Sometimes, though, the science takes a leap of such breadth and scale that it changes the very concept and meaning of patient-centricity.
