Tag Archive for: patient communication

To help marginalized patients feel comfortable with their care, healthcare communicators must expand our library of stories.

Understanding and applying health literacy principles is about empowering people to find, discern, and use information to improve their own health, or the health of those they care for. Clear communication, achieved with the support of health literacy principles, makes healthcare spaces more equitable and accessible for everyone.

Few industries affect consumers on a more personal level than the healthcare industry. Pharma companies, in particular, have a unique challenge in making more meaningful customer connections.

Erica Rivera is vice president, director of engagement strategy at AbelsonTaylor.

An effective medical affairs and medical information strategy includes evidence and insights generation, data dissemination/scientific exchange, customer engagement, and a digital and innovation roadmap.