Tag Archive for: patient communications

Sheyda Karvar, SVP of Media Strategy at Fingerpaint, shares her observations from this year’s Digital Pharma East (DPE), where industry leaders came together for an immersive and informative series of panel discussions and presentations on healthcare’s top trends and opportunities.

More than 90 percent of rare diseases have no FDA-approved treatment, and it can take seven to eight years just to get diagnosed. It’s a zero-sum game for marketers because we’re walking onto an empty field full of people desperate for someone to join their team. We have the opportunity to make a substantial impact in the small towns of rare disease.