Created in partnership with individuals living with HS and their dermatologists, this new campaign features stories of those living with HS, informational videos, and interactive tools and resources for those seeking management options, daily care, and information about HS.
Tag Archive for: patient education
The new offering will help life science and pharmaceutical brands create better and more personalized experiences for both diagnosed and undiagnosed patient populations, accelerating paths to diagnosis and treatment, and creating unmatched educational opportunities. Brand teams will gain unmatched insights into what patient communities are saying and looking for, and then serve up customized content to help them at any stage of the patient journey.
The new generative-AI powered offering comes just months after the organizations came together to determine novel ways to leverage AI to solve complex challenges facing life sciences.
The campaign, “You Can Focus on the Things You’re Loving,” empowers patients by arming them with the information they need to understand the treatment options for chronic lymphocytic leukemia so they can focus on the activities that they enjoy.
Pharma companies are striving to convey the true impact of diseases on patients while continuing to empower them.
As marketing evolves, influencers have offered a personal and trustworthy connection with consumers. In the healthcare space, two of the main types of medical influencers are patient influencers, who are living with a disease; and caregiver influencers, who document their experiences caring for someone affected by a disease.
Nearly two million people are living with moderate to severe plaque psoriasis in the U.S., but patients often face stigma and feel misunderstood by those around them.
One Health is the concept that the health of humans, animals, and the environment are inextricably linked. Therefore, medical and veterinary professionals as well as those in other scientific, health, and environmental disciplines should communicate and collaborate, instead of working in isolation.
As the healthcare journey for patients living with cancer has changed, so has the way in which pharmaceutical companies bring a drug to market. Med Ad News spoke with Anne Marie Robertson, SVP, strategy & marketing, EVERSANA about how companies need to rethink traditional commercialization models in oncology to be agile in today’s market.
