Justin Chase, executive vice president of media, EVERSANA INTOUCH discusses trends in social media how healthcare communicators can leverage different platforms to build stronger relationships with patients and HCPs.
Tag Archive for: patient empowerment
As pharma marketers, we strive to be patient-centric. We create and analyze patient journeys, conduct in-depth research, and even co-create materials, all with the focus of creating personalized, engaging campaigns that empower and educate patients. Sometimes, though, the science takes a leap of such breadth and scale that it changes the very concept and meaning of patient-centricity.
Understanding and applying health literacy principles is about empowering people to find, discern, and use information to improve their own health, or the health of those they care for. Clear communication, achieved with the support of health literacy principles, makes healthcare spaces more equitable and accessible for everyone.
Technology has transformed the industry, significantly expanding pharma pipelines, facilitating more engagement, and empowering patients.
Achieving genuine human connection is a crucial part of survival. We all want to feel seen and heard, whether it’s on a casual level during a conversation about work, or on a humorous level exchanging the adventures of parenting, or at the very deep level of discussing and sharing mental health challenges. When it comes down to it, we want to be understood and supported, not necessarily by everyone we know but by the people who matter to us most. We want – we need – empathy. And when it comes to health, and managing the healthcare journey, this concept is no different.
If we are committed to changing the standard of care in rare diseases, we need to see action every single day, not just once a year.