Tag Archive for: patient experience

If you’re a student of history – or recently saw the popular movie “Oppenheimer”, you know just how pivotal of a figure J. Robert Oppenheimer is. He is forever linked to the development of one of the most powerful and dangerous creations in history – the atomic bomb. Drawing parallels to artificial intelligence, Faruk Capan of EVERSANA explains the ethical and societal impacts of the technology.

Now more than ever patients are having a major impact on healthcare marketing. To shift illness perceptions, raise awareness, and promote self-advocacy, more patients are creating their own health-related content on social media and other digital platforms.

The companies will collaborate on a dynamic patient journey visualization and analytics solution that leverages Real Chemistry’s robust AI and analytics engines. The new offering will make it easy for clients to access accurate, contextual insights and visualize the process patients go through from diagnosis to treatment to better understand access, affordability and adherence to treatments.

In a wave of advanced technology and decentralized clinical trials, sponsors have turned to electronic tools such as electronic clinical outcome assessments (eCOAs) to capture patient reported outcomes data.

Every patient services program, or hub program, claims to keep the patient journey in mind. But how many hub services providers actually put in the rigor required to create a journey that addresses the breadth of patient needs – much less how those needs change from therapy to therapy?

The customer experience provided to HCPs in the United States is approaching an inflection point, as unsustainable marketing investment choices face a looming reckoning.

Life sciences and pharmaceutical brands understand that increased commercial performance and growth are only possible through optimized customer engagement and satisfaction.

Med Ad News talked to Jane Myles, vice president of clinical trial innovation at Curebase, about improving clinical trials and patient experience. 

Patient support for these populations can greatly impact their overall well-being and willingness to adhere to prescribed therapies, but is also critical to alleviating the inherent anxiety accompanying the diagnosis and treatment journey in rare disease. To help ensure an optimum experience, the best patient support programs will address these concerns by blending the empathy of human connection with the scale of technology.