How pharma companies can communicate effectively in today’s evolving marketplace and why it is the right time to embrace our humanity when engaging various stakeholders along the product, patient, and reimbursement/coverage journeys.
Tag Archive for: patient journey
One of the COVID pandemic’s many far-reaching ripple-effects on the healthcare industry is the accelerated adoption of virtual healthcare. Virtual patient care is shaking up our health ecosystem, and it’s forcing our entire industry to re-think the customer journey. Jay Appel discusses a few of the best communication strategies, alternative channels, and messaging adjustments that ad agencies can deploy to help pharma companies support the virtual customer experience – for patients and healthcare professionals.
Med Ad News sat down with Anthony Hemsey of Heal Studios to talk about how his media company, recently launched with his cousin and Head of Production Lauren Veteri, seeks use documentary-style storytelling to build awareness around disease states through the eyes of patients, healthcare professionals, and innovators in the lifescience arena.
Utilizing social listening data to understand patterns and trends in patient behaviors can now make that journey easier, improve quality of life and result in better outcomes for patients.
Achieving genuine human connection is a crucial part of survival. We all want to feel seen and heard, whether it’s on a casual level during a conversation about work, or on a humorous level exchanging the adventures of parenting, or at the very deep level of discussing and sharing mental health challenges. When it comes down to it, we want to be understood and supported, not necessarily by everyone we know but by the people who matter to us most. We want – we need – empathy. And when it comes to health, and managing the healthcare journey, this concept is no different.
