The milestone underscores Doceree’s unwavering commitment to safeguarding patient data privacy and enhancing trust within the healthcare marketing ecosystem.
Tag Archive for: patient privacy
Agencies with healthcare clients in pharmaceuticals, healthcare services, digital health apps, or health-related connected devices such as wearables should take note that the Federal Trade Commission (FTC) final rule updating its Health Breach Notification Rule (HBNR) took effect on July 29, 2024.
In the sea of content today, customers – HCPs and consumers alike – are overwhelmed with information. This content might be reaching them, but not effectively resonating and activating them to change behaviors. Cutting through this noise requires creative effectiveness that can only happen by harnessing the right data, technology and AI to drive next level audience understanding and as such, next level engagement.
In addition to the commentary you’ll find in the Roundtable – from important issues in 2024 to representation in health care to AI (of course) to influencers, and much more – here are additional themes we heard from both agency folks as well as other industry subject matter experts about the year ahead.
The coming decades could see an astounding transformation in drug discovery due to AI. But experts say it’s critical to deal now with potential ethical and social justice landmines that may be encountered on the way to this new era.
Sheyda Karvar, SVP of Media Strategy at Fingerpaint, shares her observations from this year’s Digital Pharma East (DPE), where industry leaders came together for an immersive and informative series of panel discussions and presentations on healthcare’s top trends and opportunities.
A U.S. federal judge said Meta Platforms must face a lawsuit claiming that it violated the medical privacy of patients who were treated by hospitals and other healthcare providers that used its Meta Pixel tracking tool.
In the ever-changing world of digital marketing, staying ahead of the curve is critical for healthcare brands looking to effectively reach Patient X. With the impending demise of third-party cookies, marketers must adapt their strategies to continue connecting with prospective patients in a relevant and impactful manner.
Finding ways to deliver personalized ads leaving out personal identifying information is especially crucial in the pharmaceutical marketing landscape where data privacy is essential.