Finding ways to deliver personalized ads leaving out personal identifying information is especially crucial in the pharmaceutical marketing landscape where data privacy is essential.

This article explores several emerging identity standards and what’s needed for the successful planning, activation, and measurement of advertising campaigns in the near future.

Med Ad News talked to Ittai Dayan, M.D., co-founder and CEO of Rhino Health, about federated learning in clinical trials.

Federal regulation of data privacy and security has been on the back burner for the past two years, but key members of Congress have been working behind the scenes to frame bipartisan legislation and the FTC is gearing up. The Supreme Court’s decision overturning Roe v. Wade may put this issue front and center in Congress after the midterms.