Tag Archive for: patient trust

Most of us engage with social media at least once day. I am being pretty conservative as I write that statement. On a global scale, a person spends an average of 2.25 hours a day on social media. And for those of us who work in media or healthcare communications, we are on and off social media all day, pretty much every day. On this professional scale, we use social media to educate and engage with our audience. 

Med Ad News talked to Jane Myles, vice president of clinical trial innovation at Curebase, about improving clinical trials and patient experience. 

We know that a lack of diversity in healthcare settings can lead to harmful disparities in health outcomes, but a lack of diversity in messaging can also make people less likely to seek care in the first place. While social media influencers are working to change narratives and correct harmful assumptions around race, gender, and sex in the medical field, every sector of healthcare can work to understand the importance of diversity, conquer biases and stigma, and improve representation.

Healthcare ecosystem stakeholders, including pharmaceutical and device manufacturers, will continue to coalesce in support of the Quintuple Aim in 2023. This article is a preview of three SDOH trends that will expand in importance to take on pernicious challenges in 2023.