A nationally representative survey of 2,001 employed adults in the United States released by the health insurance company Aflac found that many — one in four — simply skip regular checkups because they are feeling healthy. According to the survey, about half of adults have avoided at least one common health screening, including tests for certain diseases and other exams.
Tag Archive for: Patients
The integration of AI services including Microsoft’s OpenAI, owner of viral chatbot ChatGPT, will help ease the burden on healthcare staff during virtual exams, Teladoc said.
For a decade, RPV has specialized in connecting clients with patients and family caregivers for a variety of research studies.
For emerging manufacturers, listing through all the steps of a launch plan can be intimidating, so hearing that medical affairs and communications needs to be integrated from the beginning can feel like one more thing is being added to the overflowing to-do list of an understaffed team.
With technologies rapidly diversifying and cell and gene therapies (C>s) gaining recognition among patient groups as treatments with immense curative potential, there are clear opportunities for marketers to differentiate from existing, often palliative, approaches to care. Ben Beckley, president at Evoke Mind+Matter, an Inizio company, explores why it’s more important than ever to stand out in the market and looks at some of the opportunities on the horizon for C> developers.
CMI Media Group, a WPP company (NYSE: WPP), today announced an evolution in their approach to media planning which includes several high-level executive promotions and hires. As leaders in omnichannel, the agency will focus on delivering precision at scale. Fueled by industry leading data and insights from Empower™, the media plans will be created by integrated media strategists with the direction of communications planning specialists, collaborating deeply into the planning and optimization process to create a better deliverable and more impactful outcomes.
Lumanity today announced the acquisition of Endpoint Outcomes, a company specializing in harnessing the voice of patients to document the impact of treatments on health-related quality of life. Lumanity CEO Jon Williams says, “We look forward to working with our new colleagues to define and build market-leading, patient-centered research services to address both HTA and payer needs, and we are confident that our work will yield innovative new solutions for our clients and partners.”
IPG Health today announced the launch of Humancare, a new healthcare communications agency dedicated to making humans care. Drawing on empathy, data-driven insights and creativity, the new agency creates experiences for providers and patients that inspire action and drive behavior change. Humancare’s capabilities include brand strategy, creative, brand engagement and more, helping humans be better, live better and get better.
CMI Media Group, a leading media agency to healthcare’s game changers and a WPP company, on Monday celebrated the 10th anniversary of the industry-changing platform, Empower™. According to CMI Media Group, this is the industry’s first and only people-first precision and performance data platform that manages the complete marketing process. From insights to planning and media activation to optimization, Empower™ leverages consistent healthcare audience data.
Healthcare marketers spend more than $6.5 billion each year and depend on ad performance reporting to ensure the relevancy and effectiveness of their campaigns. Yet most patients feel like the ads they see are not relevant to them, in part because many in the industry continue to use measurement methods that delay necessary optimizations by weeks or months. DeepIntent Senior Vice President John Mangano analyzes how delayed measurement is costing healthcare marketers.
