Tag Archive for: people appointments

The appointment marks a significant milestone for PROPENSITY4, reinforcing Inizio Engage’s commitment to delivering exceptional value to its clients and positioning the company for continued success in the dynamic world of data and analytics.

Shauna Aherne, president, medical excellence, specialized services, will be responsible for driving forward a specialist medical transformation offering with sustainable growth across all of Inizio Medical’s agencies and their international client portfolio. 

In response to seismic technology trends reshaping the industry, Inizio Medical has appointed Matt Lewis as global chief artificial and augmented intelligence officer and Paul Hatton as president, medical analytics and innovation.

Visconti will oversee all aspects of the agency’s marketing intelligence services, leading a team of accomplished specialists who provide data, analysis, insights, multi-touch attribution models, predictive data intelligence, and success metrics for enhancing client and agency decision-making and optimizing the impact of client marketing campaigns.

This latest leadership hire further advances the agency’s expanding health offering under its connected brands positioning.