Pharma commercial leaders are understandably energized by the prospect of leveraging emerging technology (e.g., advanced AI tools) to amplify the velocity and impact of their promotional efforts. While this potential lies ahead, commercial leaders must first address the age-old organizational challenges that continue to stand in the way of a fully coordinated and customer-centric promotional infrastructure.
Tag Archive for: pharma marketing
We at Med Ad News don’t claim to know all the questions. So we challenged our contributors to come up with their own questions and answer them.
Adam joins The Bloc’s executive leadership team, taking charge of creative initiatives in North America and serving on The Bloc’s Global Creative Council. Before joining The Bloc, Adam held creative leadership positions at Ogilvy Health, Harrison & Star, as well as GSW.
In its most basic form, market access means ensuring patients can physically get a product. Sounds simple, right?
“We like to tease that market access is an overnight sensation 20 years in the making. But in all seriousness, market access has always been ultra-important to those of us working in the space, so it’s rewarding to see greater recognition across the industry.” Andrew Gottfried, CEO of Entrée Health, discusses one of the most important and hottest topics in pharma today: market access.
The convergence of AI with pharma marketing can lead to more efficient campaigns, better customer relations, and a deeper understanding of market trends and behaviors. As relates to AI in the biopharma industry, Jay Appel, chief digital and growth officer at The Bloc talks about what has him most excited.
Pharma companies are striving to convey the true impact of diseases on patients while continuing to empower them.
Why is Ozempic promoting the story behind its jingle? Is this brand vanity taking to ridiculous extremes? Quite the opposite, this is modern brand marketing excellence, and it’s a lesson that more in the pharmaceutical industry can learn from.
Sheyda Karvar, SVP of Media Strategy at Fingerpaint, shares her observations from this year’s Digital Pharma East (DPE), where industry leaders came together for an immersive and informative series of panel discussions and presentations on healthcare’s top trends and opportunities.
Right now if your inbox is filled with news, commentary, and proposals about the promise of, ethics surrounding, and/or impact of AI, you’re not alone. The technology is touching every business segment, but just how it can be successfully applied in the most rigorous fields, remains to be seen. Med Ad News recently spoke with Steven Hebert, executive VP, business development at Saatchi & Saatchi Wellness about the latest buzz around generative AI.
