Tag Archive for: pharmaceutical marketing

As social media platforms begin to offer ad-free subscriptions, the impact extends to the pharma and lifesciences industry.

The addition of the former global president of Evoke Mind + Matter signals a strong trajectory for the agency.

For the sixteenth year, MedAdNews has chosen a group of new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

Market access has been and continues to be an important process, and as of late many agencies have been boosting their capabilities in this area. We recently caught up with Ellen Cappellino, the new executive director of value, access, and reimbursement at Klick Health and the agency’s chief medical officer, Holly Henry, to discuss current market access issues and its future.

David Chapman and Steven Michaelson will be honored by the organization at its annual awards dinner, set for February 4, 2024 in New York City.

The former AstraZeneca and Vertex Pharmaceuticals executive bolsters the agency’s value, access, and reimbursement practice.

The KlickRx plugin makes it quick and easy to access physician payment information using generative AI.

Let’s think of this Barbie phenomenon as a catalyst to put women’s health and well-being at the forefront. How can we, as pharma marketers, keep the momentum going?

Customer engagement is instrumental in providing insights on products or services to pharmaceutical decision-makers so they can cater to diverse patient needs. It can also help raise and address current challenges, aiding the move towards patient-centric approaches and improving customer satisfaction.

Courcy brings more than 20 years of experience working in pharmaceutical marketing and medical affairs and has held numerous senior level positions.