Artificial intelligence (AI) is transforming various domains of human activity, including health care. AI can assist in diagnosis, treatment, monitoring, and prevention of diseases, as well as in enhancing the quality and efficiency of health care delivery. However, AI also poses some challenges and risks, such as ethical, legal, and social implications, data privacy and security, and human-AI interaction.
Tag Archive for: Privacy
By nearly unanimous consent artificial intelligence reached an inflection point for pharma marketers in 2023. The question of how best to take advantage of this new tool to support brands and help patients, though, remains to be seen.
Inizio Medical’s Global Chief Artificial and Augmented Intelligence Officer, Matt Lewis has co-authored two joint statements with widely respected industry bodies the Healthcare Communications Association (HCA) and the International Society for Medical Publication Professionals (ISMPP), which vividly illustrate the importance of AI in reshaping the sector. The statements highlight the transformative role AI is having in medical communications and the need for businesses to integrate AI into their communication practices with immediate effect.
The healthcare industry will face unique challenges in targeting healthcare providers (HCPs) without the support of third-party cookies. The removal of these cookies particularly impacts remarketing campaigns and audience data analysis. Despite these hurdles, the pharmaceutical industry is well-positioned to navigate this change due to its experience in working within strict privacy and regulatory frameworks. This article explores the specific implications of a cookie-less future on HCP targeting, delving into effective strategies, solutions, and best practices to effectively engage with this critical audience segment while prioritizing data privacy.
Adopting digital transformation is now an industry standard for success – but what precisely does that mean for the clinical development landscape? Gary Shorter, Head of Artificial Intelligence at IQVIA, explores the answers.
