Tag Archive for: product launch

The appointment marks a significant milestone for PROPENSITY4, reinforcing Inizio Engage’s commitment to delivering exceptional value to its clients and positioning the company for continued success in the dynamic world of data and analytics.

Given the need for Rebyota in the market, Ferring’s launch training strategy focused on high-engagement learning through a unique learning journey that empowered its commercial teams to appropriately educate providers on the product features, benefits, and applications. This article walks through how the company and its partners created an immersive product launch learning experience for the field team built upon an engaging and strategic curriculum and a user-friendly training and event platform.

The suite of capabilities combines deep market and patient insights, launch strategy expertise, and rigorous cross-functional execution to ensure relentless alignment throughout the product launch process.

Although the profile is not precise enough to definitively diagnose Alzheimer’s, it offers a convenient way for doctors to determine which patients need advanced testing, according to the company.

The market opportunity for the drug is huge in the world’s most populous country, where obesity rates are high especially among women. Illegal copycat versions of Wegovy are already being sold through online sites.

Sandoz plans to launch at least five additional biologic drugs, its CEO Richard Saynor said, as the generics drugs business of Switzerland’s Novartis works to enhance its investor appeal ahead of its market debut next month.

Bringing a drug to market is harder than ever, and manufacturers continue to navigate a complex road to get therapies to patients. On average, manufacturers spend more than $125 million over the three years leading up to launch, yet two-thirds of drugs fail to meet launch expectations.

Optimizing product launches has never been more challenging or more vital. The challenges of stiff competition, a shift toward more specialty drugs with smaller patient populations, restricted physician access, and the growing influence of payers, make it essential for launch teams to be as strategic and efficient as possible.

Fishawack Health welcomes an experienced executive who will foster business development partnerships to meet clients’ commercialization needs.

Unlike their Big Pharma cousins, most start-ups just don’t have the same level of launch experience, and they also lack much of the key infrastructure taken for granted in the top ten organizations; and of course launch revenue is critical for a fledgling company.