Customer engagement is instrumental in providing insights on products or services to pharmaceutical decision makers so they can cater to diverse patient needs. It can also help raise and address current challenges, aiding the move towards patient-centric approaches and improving customer satisfaction.
Tag Archive for: Sales & Marketing
Findings from November’s Veeva Pulse Field Trends Report showed that access to compliant chat expands the engagement channel mix, more than doubling digital touchpoints with HCPs while maintaining or increasing in-person meetings.
It’s a question commercial leaders are undoubtedly starting to ponder as the technology advances and its applications in the industry come into clearer view.
Achieving omnichannel excellence requires a cohesive strategy and a working style that supports collaboration across the enterprise. Organizational silos often prevent this from happening, even when teams have the best of intentions.
Tag Archive for: Sales & Marketing
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