Part IV: Leaders discuss how social media has changed messaging and engagement with patients and HCP, and the role of influencer marketing.
Tag Archive for: social listening
As an industry, we may not be able to change the political landscape, but as members of the healthcare advertising world, we have a responsibility and role to play in educating and supporting HCPs to deliver inclusive and often life-changing care to the LGBTQ+ community.
Utilizing social listening data to understand patterns and trends in patient behaviors can now make that journey easier, improve quality of life and result in better outcomes for patients.
Achieving genuine human connection is a crucial part of survival. We all want to feel seen and heard, whether it’s on a casual level during a conversation about work, or on a humorous level exchanging the adventures of parenting, or at the very deep level of discussing and sharing mental health challenges. When it comes down to it, we want to be understood and supported, not necessarily by everyone we know but by the people who matter to us most. We want – we need – empathy. And when it comes to health, and managing the healthcare journey, this concept is no different.
