More than 90 percent of rare diseases have no FDA-approved treatment, and it can take seven to eight years just to get diagnosed. It’s a zero-sum game for marketers because we’re walking onto an empty field full of people desperate for someone to join their team. We have the opportunity to make a substantial impact in the small towns of rare disease.
Tag Archive for: story telling
Once upon a time, medical communications depended on printed materials and face-to-face communications – words and pictures on a page, or live meetings. Life was simple. But then, something called the internet interrupted this joyful prehistoric reverie. Another inflection point may nearly be upon us. You may have heard of it? It’s called the metaverse.
