As the COVID pandemic continues, Moderna wants to show that its mRNA technology can treat more than just COVID, and has launched a video spot, “Welcome to the mRNAge,” that will appear online, on TV, and elsewhere.

Joanna Jacobs came on board as president of TBWA\WorldHealth a few months ago. Med Ad News recently caught up with her and CEO Robin Shapiro to talk about how Jacobs came to the agency, her plans for the next few months, and her commitment to diversity, equity, and inclusion (DE&I).