The COVID-19 pandemic compelled the industry to re-examine the way it conducted clinical trials, engaged with patients, and promoted to HCPs. Companies began to explore decentralized clinical trials, new non-personal promotion strategies, virtual customer engagement strategies, and new ways to engage with the patient — all with an eye toward replacing status quo processes and technologies. The result was the accelerated development of new clinical and commercial technologies and data with the ultimate goal of bringing new therapies to patients faster.
Tag Archive for: technology
Part III: Leaders in healthcare marketing and communications explain where technology will have the most impact on the industry.
For years digital health platforms have been integral in helping navigate viral outbreaks such as HIV, COVID-19, and monkeypox. Ramin Bastani, CEO of Healthvana – a platform that delivers test results and records (the company just surpassed 50 million records delivered) to get patients on the right track to receive treatment – talks about how such digital health solutions are improving the response to disease outbreaks.
Although artificial intelligence may seem like the great equalizer to humanity’s flawed motivational and cognitive biases, the truth is, even the most advanced AI technologies have biases including race, gender, socioeconomic status, and political identifiers.
VMLY&R’s Walter Geer shares his take on the industry’s progress over the past several decades, and the importance of technology, brand authenticity, patient access and much more.
While 90 may not be the new 40, it may become the new 75 or 80 as science, technology and policies converge to leverage the gains from the genomics revolution, which are making precision medicine a clinical reality.
Peterson is responsible for providing clients at Greater Than One with transformative digital solutions through the agency’s Capability Convergence model, a solution designed to leverage Communications, Media and Technology to build robust health ecosystems for clients and their customers.
Patient support for these populations can greatly impact their overall well-being and willingness to adhere to prescribed therapies, but is also critical to alleviating the inherent anxiety accompanying the diagnosis and treatment journey in rare disease. To help ensure an optimum experience, the best patient support programs will address these concerns by blending the empathy of human connection with the scale of technology.
Thanks to the meteoric rise of digital health, the role of data and analytics has also become central across the drug development life cycle, impacting every touch point from pipeline research and development to clinical trial design and implementation. A critical area that has fallen short, however, is applying a commensurate level of enthusiasm and expense for market research in the early phase as that afforded to downstream commercialization efforts. Compounding this challenge is the continued marginalization of disenfranchised communities.
