“With the goal of stable and sustainable growth for our people and business, we expanded the agency with a mix of organic growth and the addition of new clients. Intent upon living out our mission to ‘Be Great to Do Good,’ we made significant strides in laying the foundation for The Bloc’s future success.”

Ylagan joins the agency’s creative leadership team and will oversee a NY-based and hybrid team of art directors, playing a crucial role in producing the visual communications for his brands and in growing a culture of artistic inventiveness.

The Bloc has recruited Dora Rivera as the agency’s newest EVP, Integrated Strategy, “in its latest addition to its team of health creative all-stars.” Rivera is the third major executive hire made by The Bloc since April, and her hire bolsters The Bloc’s mission to redefine what health creative is capable of, according to the agency.

Med Ad News caught up with Christian Bauman, as the former H4B Chelsea lead settles into his new position as chief creative officer for The Bloc. Bauman reflects on his time with Havas, what brought him to the health creative agency The Bloc, and his career re-evaluation in light of the COVID-19 pandemic.

The Bloc, which for over 20 years has redefined what a health creative agency can do, recruited Jay Appel as its first-ever Chief Digital Officer. In this newly created role, Appel will use science-based tools and tactics to integrate The Bloc’s award-winning creative into unique digital experiences for highly targeted audiences.