Tag Archive for: TikTok

As social media platforms begin to offer ad-free subscriptions, the impact extends to the pharma and lifesciences industry.

Excitement is mounting across the industry going into 2024 about data and digital innovations’ potential for improving engagement among consumers, patients, and caregivers. That excitement is evident in conversations with eight industry leaders who are embracing digital to advance personalization, support health equity, and reach patients on new channels.

Building a loyal audience of brand evangelists.

The viral trend of “Barbie Botox” that has women as young as in their 20s rush for toxin-based procedures to mimic the looks of the movie’s lead actress Margot Robbie may lead to resistance among users and hinder medical use in future, doctors cautioned.

As marketing evolves, influencers have offered a personal and trustworthy connection with consumers. In the healthcare space, two of the main types of medical influencers are patient influencers, who are living with a disease; and caregiver influencers, who document their experiences caring for someone affected by a disease.

Most of us engage with social media at least once day. I am being pretty conservative as I write that statement. On a global scale, a person spends an average of 2.25 hours a day on social media. And for those of us who work in media or healthcare communications, we are on and off social media all day, pretty much every day. On this professional scale, we use social media to educate and engage with our audience. 

Cooking chicken in cough medicine NyQuil is not only silly and unappetizing but can also be very unsafe, the U.S. Food and Drug Administration said, following the “sleepy chicken” TikTok challenge.