Given the need for Rebyota in the market, Ferring’s launch training strategy focused on high-engagement learning through a unique learning journey that empowered its commercial teams to appropriately educate providers on the product features, benefits, and applications. This article walks through how the company and its partners created an immersive product launch learning experience for the field team built upon an engaging and strategic curriculum and a user-friendly training and event platform.
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The agency is dedicated to effectively driving change for commercial leaders in the pharmaceutical and biotech industries through integrated services including marketing, medical communications, and training.
The labor market has been forever changed by COVID-19. However, the changes in recruiting and retaining talent in pharma marketing and advertising started well before the pandemic. The traditional, linear career development path is not necessarily standard anymore, and the industry is looking in a variety of areas for talented professionals. MedAdNews asked several of its editorial advisory board members to reflect and weigh in on how the talent pool has changed over the years.
CAMCEVI is the first-ever ready-to-inject sterile formulation of leuprolide for subcutaneous injection that comes in a pre-filled syringe with no mixing required. Accord BioPharma, the U.S. specialty division of Intas Pharmaceuticals, Ltd., is heading distribution in the United States.