The APO Group 2014
622 3rd Avenue, 3rd Floor
New York, NY 10017
Telephone: 917-265-2623
Facsimile: 917-265-2610
E-mail: [email protected]
Website: area23hc.com
Quick Facts
| Accounts | |
|---|---|
| Account wins | 8 |
| Account losses | 1 |
| Accounts resigned | 1 |
| Active business clients | 20 |
| Brands by 2013 sales | |
|---|---|
| Brand-product accounts held | 25 |
| $100 million – $500 million | 3 |
| $500 million to $1 billion | 2 |
| $1 billion or more | 10 |
| Services Mix | |
|---|---|
| Medical communication/pre-launch communication | 75% |
| Sales and MSL training | 15% |
| HCP advertising | 10% |
For its 15th birthday, ApotheCom the agency transformed into the micro-network The APO Group, a collection of four unique agencies under one umbrella as part of Huntsworth Health. There are two distinct medical communication agencies – ApotheCom and ApotheComScopeMedical – delivering powerful pre-launch market shaping and medical education. There is healthcare professional advertising agency nitrogen, with offices in London and San Francisco. Additionally, there is Axiom by ApotheCom, a sales and MSL training company specializing in e-learning platforms. These four agencies are used by clients either as an integrated offering, which delivers the power to propel a brand launch, or as a single agency to deliver a best-in-class competency alongside other existing agency relationships.
The Year’s Accomplishments
Although the internal, agency-focused accomplishment of 2013 was the creation of the group, executives say the most important accomplishments were the things the agencies did for its clients. ApotheCom continued to partner with Novartis as the publication planning AOR for Afinitor. At the same time, the agency went on to deliver great work for newly won clients such as Gilead, additional work from long-time client Roche, and emerging pharma companies such as Durect, Mitsubishi, and Daiichi Sankyo.
At ApotheComScopeMedical, the team added Abbvie as a client, and continued to deliver exciting work for long-time clients such as Janssen and Ferring.
The sales and MSL learning company became Axiom by ApotheCom. Executives say this structure offers pharma, biotech, and device sales trainers access to the largest in-house scientific resources for training content and the proprietary technology of the Axiom Porrima e-learning platform built especially for the interactive, self-paced iPad environment. Axiom added several new clients in the past year, including AstraZeneca.
Also, nitrogen rolled out new agency branding, added key staff, and continued to grow both in the EU and in the U.S. office. Nitrogen serves clients large and emerging pharma companies.
Structure And Services
During the past year, APO Group CEO David Dunn created the global structure. U.S. President Dave Paragamian was promoted into the worldwide president role, “to capitalize on our global structure and ensure our clients received the same consistent group quality on deliverables for U.S.-only brands as well as our many global brand assignments,” Dunn says. Additionally, the group promoted longtime account leader Ryan Taggart as managing director of the ScopeMedical U.S. agency, and hired fresh talent to lead the Axiom agency with the addition of Mike Ballas. Co-leading the U.S. ApotheCom agency are Beth McMahon Wise, Ph.D., and head of strategy, and Tanya Brinsden, senior VP, director of client services.
Future Plans
Leaders say with the creation of The APO Group, the team can now offer clients a core single best-in-class agency offering from medical communications, to sales and MSL training to healthcare professional advertising, as well as the full suite of commercialization skills to shape the market and launch a brand. All services are delivered though the single group model, with one account lead at the helm on behalf of the client.
“We are excited to be able to offer our clients and prospective clients this unique bundle of services,” Paragamian says. “We know we can work across the value chain to help resource constrained brand teams make it happen for their product.”
2013 marked a major milestone with the creation of The APO Group, and executives say 2014 is a period of continued growth and additional opportunity for the four best-in-class agencies of Huntsworth Health.
Philanthropy/Citizenship
During the past year, the group created “ApotheCares,” led internally by a cross section of employees to identify those deserving charities in the office locations – Philadelphia, New York, and San Francisco – to devote time, energy, and charitable contributions including pro-bono work. During the year the group led a holiday toy drive for needy children in the Philadelphia area, and participated in the Susan Komen Race for the Cure as well an MS bike-a-thon.
