W2O has made three strategic acquisitions since October to expand the company’s capabilities. Now part of the company are Arcus Medica; ISO.health; and Radius Digital Science.
“Arcus is a trailblazer in the field of medical and scientific communications, consistently following the data to get to the right outcome for its clients. The addition of Arcus to the W2O family significantly enhances our medical and scientific communications expertise and enriches our offering in this key discipline,” says Jim Weiss, W2O founder and CEO. “Together, we will continue to place science at the center of everything we do, supplementing this prowess with unmatched data analytics and insights, robust strategy and creative know-how to ensure we deliver maximum impact to client business, from the bench to the bedside.”
The October Arcus acquisition, according to executives, brings a deep bench of doctoral-level experts to W2O who specialize in translating complex clinical and scientific data into clear, meaningful content to help brands influence key audiences in today’s evolving healthcare environment.
“This acquisition represents a vital move by W2O to disrupt the status quo in medical and scientific communications by creating a fully integrated communications agency that uses proprietary data and analytics to fuel scientific strategy, peer-to-peer medical engagement and patient-centered narration for clients,” W2O executives say. “Given the highly complex and fragmented nature of the healthcare industry, companies and their brands require data-informed insights and clear, compelling storytelling to drive value. W2O and Arcus share a passion for uncovering deep scientific acuities to build best-in-class strategy and deliver high quality communications that resonate.”
The agency is now known as W2O arcus.
The ISO.health acquisition, according to W2O executives, brings a talented team of industry experts who are adept at developing and delivering impactful omni-channel medical and scientific educational programs for pharmaceutical, biotech, and life sciences companies and organizations.
“With healthcare brands having a predominantly international audience, the importance of leading with science is essential as it represents the backbone of a brand’s global narrative. ISO. is exceptionally capable at translating often highly complex data into insightful, effective language with relevant media and that reaches and resonates with multiple stakeholders across geographies,” Weiss says. “This symbiotic partnership will enable us to provide more far-reaching support for our clients.”
Management says the acquisition brings a robust European-based scientific and medical communications arm to W2O, along with a well-established and synergistic client base. With extensive experience in working with healthcare companies across all major therapeutic areas and stages of development, ISO.’s core capabilities include strategic and operational planning, stakeholder mapping, opinion leader development, advisory board management, scientific narration, event conceptualization and management, disease awareness programming, data release planning and digital integration. The combination of ISO. and W2O will create a leader in scientific marketing communications on an increasing international scale, offering significant market growth opportunities in both Europe and the United States. ISO. will operate as W2O iso.
Also deepening W2O’s scientific marketing communications offering is the November acquisition of Radius Digital Health. According to W2O executives, Radius offers a differentiated service to the healthcare industry, fusing art and technology to translate complex science into immersive, easy-to-understand creative experiences for healthcare brands. Radius brings new science-based, digital creative capabilities to W2O, including medical illustration and 3D animation, molecular visualization, UX design and programming, experiential media, and creative execution for scientific congresses and tradeshows.
“We were already partnering successfully with Radius to bring our clients’ science to life through more dynamic and impactful digital media and evocative artistic expression,” Weiss says. “Formally joining forces with this highly respected digital science powerhouse further diversifies our extensive ‘marketeching’ toolbox and raises the bar for how we execute on scientific creative across our suite of integrated capabilities.”
Radius will operate as W2O radius. Combined with W2O arcus and W2O iso, the scientific communications unit will operate as W2O Science with 100-plus people, including 18 doctoral level experts and 25 scientific creative strategists throughout the United States and Europe.