Three notable names join W2O’s leadership team

Three notable names join W2O’s leadership team

W2O has created three new positions to lead the company’s continued growth and transformation across the healthcare spectrum.

“Expanding our performance marketing engine with Jo Ann Saitta, Marcos Mendell, and Larry Mickelberg complements the robust capabilities W2O has to guide clients in the midst of digital transformation,” says David Magrini, president, CRM and Marketing Solutions, W2O. “These leaders bring the right mix of digital, technology and marketing expertise to help our clients navigate today’s – and the future – environment.”

Management says this new leadership provides the perfect complement to W2O’s recently formed Health Technology Business, adding that the company’s unmatched combination of data, technology and people will further power digital transformation across the clinical and commercial ecosystem. 

“This expanded digital leadership, combined with the power of W2O’s data and analytics, gives us precision targeting and segmentation for modern healthcare advertising,” says Bob Blink, group president, 21GRAMS. “Our mantra is using insights to evolve healthcare marketing and continue to be first at what’s next.”

Saitta is leading the development of W2O’s omnichannel performance marketing capabilities, with a focus on activating audience insights through technology and data strategies. 

Named as one of “16 Women Changing Healthcare” by MM&M and CIO of the Year by the NJ Technology Council, Saitta is also a member of the Google Health Marketing and Advertising Advisory Board.

Saitta was most recently the global chief digital officer at Omnicom Health Group, where she set the strategic direction for the technology center of excellence, including operational excellence, product development and customer satisfaction. In this role, Saitta forged the first digital health partnerships with technology leaders, including IBM Watson, Google and Apple, and brought multiple products to market. 

Prior to Omnicom, she served as CIO of a contract commercialization organization and held various technology roles at IBM.

Mendell is creating and leading digital capabilities and solutions at-scale through custom, adtech and martech platforms. These capabilities will leverage data, analytics and media to drive outcomes for W2O customers. Before joining W2O, Mendell was global lead, Commercial and Omnichannel Solutions at Syneos Health, where he defined and implemented its omnichannel product model. He also developed and delivered technology product solutions to better engage customers for contract field sales, sales operations, contact centers, applied data science, advertising, and consulting. 

Before Syneos Health, Mendell worked at Pfizer for nearly 11 years, where his last role was U.S. business intelligence lead. He spent his early career serving in progressive account and project management roles at Agency.com, Organic, and Wunderman Thompson.

Mickelberg is developing innovative approaches to digitize the commercial vision and strategy for W2O’s creative business, 21GRAMS. He is directing global digital business that creates personalized health experiences through integrated engagement channels, tools, and techniques. Mickelberg is a C-suite advisor and recognized thought leader on digital transformation in the future of health and wellness. He spoke recently at HIMMS, Dreamforce, and Ad Club and was recognized by MM&M’s “Top 50 Health Influencer” power list from 2017 to 2019.

Prior to joining W2O, Mickelberg was a managing director at Deloitte Digital, where he was the U.S. practice leader for advertising and experience for life sciences clients. 

Before Deloitte, he was a global partner and chief digital officer at Havas Health. Earlier, he was on the founding executive team at Digitas Health as executive VP of strategy and development.