Top brands by DTC spend in 2016 (per Kantar Media)

 

Top brands by DTC spend in 2016 (Kantar Media)

 

Brand, Company Spend (millions)
1. Humira, AbbVie, $439
2. Lyrica, Pfizer, $392
3. Eliquis, Bristol-Myers Squibb, $296
4. Xeljanz, Pfizer, $258
5. Opdivo, Bristol-Myers Squibb, $168
6. Viagra, Pfizer, $156
7. Chantix, Pfizer, $151
8. Cialis, Lilly, $150
9. Trulicity, Lilly, $142
10. Prevnar, Pfizer, $128

 

Source: Kantar Media