Top brands by DTC spend in 2016 (Nielsen, excludes digital)

 

Brand, Company, Spend (millions)
1. Xeljanz, Pfizer, $189
2. Trulicity, Lilly, $185
3. Lyrica (fibromyalgia), Pfizer, $174
4. Opdivo, Bristol-Myers Squibb, $170
5. Lyrica (diabetic nerve pain), Pfizer, $170
6. Breo Ellipta, GlaxoSmithKline, $154
7. Chantix, Pfizer, $144
8. Eliquis, Bristol-Myers Squibb/Pfizer, $141
9. Cialis, Lilly, $133
10. Viagra, Pfizer, $132

 

Source: Nielsen