Top brands by DTC television spend in 2016 (per iSpot.tv)

 

Top brands by DTC television spend in 2016 (iSpot.tv)

 

Brand, Company, Spend (millions)
1. Humira, AbbVie, $344
2. Lyrica, Pfizer, $221
3. Eliquis, Bristol-Myers Squibb/Pfizer, $174
4. Xeljanz, Pfizer, $139
5. Cialis, Lilly, $115
6. Invokana, Johnson & Johnson, $106
7. Breo Ellipta, GlaxoSmithKline, $103.1
8. Latuda, Sunovion, $102.7
9. Victoza, Novo Nordisk, $101
10. Viagra, Pfizer, $97.5

 

Source: iSpot.tv