Triple Threat Communications: 2016

Triple Threat Communications

140 East Ridgewood Avenue, Suite 415 ST

Paramus, NJ 07652

Phone: 201-942-2072

E-mail: [email protected]

Website: triplethreatcommunications.com

 

 

Accounts

Account wins                        2

Active business clients       3

 

Brands by 2015 sales

Brand product accounts held        12

Products not yet approved/launched     1

 

 

Services Mix

Professional 60%

Digital            25%

Patient/Consumer   10%

Medical Education  5%

 

 

According to agency leaders, Triple Threat Communications (TTC) had a big year in 2015.

 

The year’s accomplishments

“We readied a new market entry for a major introduction – and it led to a new global launch assignment,” executives say. “We developed an innovative institutional advertising campaign for a potential blockbuster brand that focused on an alternative delivery technology.

“We helped motivate a national field force to increase new-to-brand prescriptions by more than 1,000,000 just months before losing patent exclusivity. We pitched and won a cutting-edge campaign for digital business.”

Yet, executives say, despite these internal milestones, “our most valued accomplishments come from the success stories we hear from our clients.”

Agency leaders claim that in 2015, and every year since launching in 2005, “we expanded our experience and reinvented our approach to the client-centric, ‘un-agency’ business model.

“At Triple Threat, our culture of performance contains no off-the-shelf solutions, no layers of overhead, no hidden agendas. Instead, we value the seasoned experts who love rolling up their sleeves to produce top-quality work. Above all else, we have one simple goal – focusing everything we do on making our clients’ brands as successful as possible.”

And this year, executives say, the agency was able to show how its work embraces and embodies its beliefs, “challenging the traditional agency model, which has become broken and creatively disruptive.”

Triple Threat published a call-to-action in 2015 where the agency urged “a return to common sense in advertising and a square deal for customers,” executives say, adding, “We want to shift the focus of internal achievement to the success of the brands we serve. We want to recognize the value of the relationships we build. We want to rise to the challenges our customers face and help them discover new ways to help more patients. We believe it’s time agencies stand up and take responsibility for their prime directive: the success of their clients and the brands they serve. We don’t get lost in the fog that rolls in from holding companies, shareholders, or layers of management overhead. We focus our attention on our clients and their brands.”

Additionally in 2015, the agency took a progressive look at innovative ways to change customer behavior and found interesting ways to add applied behavioral design principles to healthcare communications, executives say.

“Triple Threat believes that real behavior change is the result of three components in convergence: (1) Motivation, (2) Ability, and (3) Triggers,” agency leaders say. “For years, advertising focused mainly on motivation. But by improving a person’s ability to perform a behavior and by providing the proper triggers, the likelihood of change increases dramatically. We also considered the primal lizard brain that lurks in each consumer—that instinctive, emotional part that feels rather than thinks. Ninety-five percent of the time, human behavior emerges from this part of the gray matter leaving only 5 percent of the time for the rational side to kick in. But still today, traditional pharma marketers work to influence that rational 5 percent – and often without improving their customer’s ability or providing a trigger to make a change possible.”

Led by Bob Hogan, head of consumer services, the agency claims to have “increased our focus on the 95 percent of the brain where the most innate human behavior – and the whole concept of brands – lives. We map responses at key points along the customer’s journey and develop strategies – from accessible digital tools to traditional media – to help shape behavior. In this way, we can create interactions that drive specific behaviors.”

Structure and services

Triple Threat is a full-service, healthcare advertising agency that provides integrated marketing solutions and commercial strategies across audiences. “But that’s where the similarities with traditional agencies end,” agency leaders say. “Free from the distractions of large parent companies and layers of mid-level command, we take pride in putting clients first.”

The agency stands out in three ways, executives say: a seasoned mix of staff and expert contractors; high-touch interactions; and an attitude of clients first.

Executives say all staff members at Triple Threat average at least 15 years of industry experience and have expertise across multiple disciplines and therapeutic categories, many with both diverse client and agency backgrounds. “We also employ highly skilled contractors – especially on the creative side – so we can more easily keep pace with the business needs of our clients,” agency leaders say. “We match these senior-level marketing specialists to the business needs of each client, creating dedicated teams that have the knowledge, experience, credibility, and authority to do whatever needs to be done for the brand.”

According to agency leaders, “We believe marketing is a contact sport. Triple Threat employees spend most of their time working on-site with clients, enabling us to keep pace with fast-changing brand, regulatory, and market demands in real time.

And, “Unlike agencies that put their own business agendas first, TTC never loses sight of its top priority – doing whatever is best for clients and the success of their brands,” executives say.

With a streamlined structure and no investors, holding company, or agency network to appease, executives say TTC rapidly moves ideas forward, always guided by its clients’ best interests.

 

Future plans

“Triple Threat will continue to give clients our undivided attention,” executives say. “We look forward to building new relationships with companies who are searching for a more rewarding client-agency relationship ­­– one where the journey is as just as rewarding as reaching brand goals. We also remain committed to transparency and an atmosphere of complete honesty – and will continue to have the tough conversations with our current and potential clients. Why? We believe the truth is always best for the brand.”

 

Philanthropy/citizenship

Triple Threat supports several causes and charities throughout New Jersey that feed the hungry and help those who are disadvantaged. The agency also supports the American Heart Association and employees participate in events that raise money for breast cancer, childhood cancer, blood disorders, multiple sclerosis, and autism.