Triple Threat Communications LLC
140 East Ridgewood Avenue
Suite 415 ST
Paramus, NJ 07652
Telephone: 201-942-2072
E-mail: [email protected]
Website: ttchealth.com

 

Accounts
Account wins    2
Active business clients    3

 

Brands by 2016 sales
Brand-product accounts held    12
$25 million or less    1
$100 million – $500 million    9
$500 million to $1 billion    2
Products not yet approved/launched    1

 

Services Mix

Professional    55%
Digital    30%
Patient/Consumer    10%
Medical Education    5%

 

Client Roster

AstraZeneca
Innocoll
Purdue/Eisai

 

 

Triple Threat Communications (TTC) kept busy in 2016, according to agency executives.

“We helped launch a new market entry that features a novel formulation technology,” leadership says. “We developed corporate communications for a specialty pharma company with pipeline products. We helped new and established brands succeed on the digital front. We helped deepen field force understanding of key market issues. We launched an online behavioral science assessment tool to help marketing teams adjust their thinking and the way they work.”

In 2016, the agency broadened its experience in multiple new therapeutic categories, while sharpening its approach to “our client-centric, “un-agency” model,” executives say. “At Triple Threat, we strongly believe that our reputation for excellent work stems from our steadfast focus on our clients’ brands. As an independent company beholden to no shareholders, Triple Threat follows a simple line of focus – doing what’s best for our clients’ brands. We hire only experienced professionals. Our people thrive on the challenges of day-to-day work. Instead of counting the people reporting in to us, we’d rather count on how much time we can spend enhancing the brands we serve. (And it’s a high percentage – nearly all of our time.)”

The Year’s Accomplishments

In 2016, the agency continued to challenge the network agency approach, “which remains bloated and broken,” executives say. “With supersized client rosters, public parent companies, and multiple layers of hierarchy, these agencies continue to lose their way. By concentrating on their own advantages, they neglect their client’s best interests. We maintain that all agencies should define success by the brands they serve. We strongly believe that an agency’s greatest value stems from the relationships they build. At Triple Threat, we’ve continued to tighten our focus on our clients and their brands.”

Agency leaders say in 2016, “our movement to join ‘the unrest’ called for a return to common sense in advertising and a square deal for customers. You’ve likely heard the saying, ‘Fast, good, cheap. Pick two!’ You may even have accepted this as a simple truth of what agencies can offer. At Triple Threat, we’re developing a new formula. We don’t want you to choose – we think you can have all three. By maintaining our focus on the brand and by providing a team of experienced pros, we’re more responsive, more affordable, and better positioned to deliver the highest quality work.”

According to management, “We also developed new ways to change customer conduct by applying behavioral design principles to healthcare communications. We launched an online assessment tool based on Stanford University psychologist B.J. Fogg’s behavior model. The tool helps clients rethink the way they talk to patients and HCP customers.”

Triple Threat believes that the lion’s share of the time devoted to behavior comes from the intuitive part of the brain, agency leaders say. “This only leaves a very small minority (about 5 percent) of the rational brain to call the shots,” executives note.

“But traditional pharma marketers almost exclusively target that rational 5 percent – and often without the tools to make a desired change possible.”

Led by Bob Hogan, head of consumer strategic services, Triple Threat executives say they have adjusted the focus to the part of the brain responsible for innate human behavior. “This is where you find the concept of brand identity,” they say. “We target key points along the customer’s journey and develop strategies to help shape behavior. We also work to improve our customer’s ability to develop triggers that make the desired change possible. In this way, we create reliable interactions that drive specific behaviors.”

Structure & Services

Triple Threat is “a thoroughly capable, full-service, healthcare advertising agency,” according to its leaders.

“We provide integrated marketing solutions and commercial strategies across a wide spectrum of audiences,” executives say.

“Free from the distractions of large parent companies and layers of mid-level command, we’ve built an agency with the freedom and flexibility to make our clients and their brands our first priority.”

There are three key ways the agency stands apart from others, executives say. They are a healthy blend of staff and expert contractors; frequent contact; and a “clients first”attitude.

“The staff of employees average at least 15 years of industry experience with expertise across multiple disciplines and therapeutic categories – many with both diverse client and agency backgrounds,” agency leaders say. “We also employ highly skilled contractors – especially on the creative side – so that we can ebb and flow with the needs of our brands. We match these experienced pros to the business needs of each client, creating focused teams that have the know-how to get the job done, time and again.”

Executives say, “We spend a great deal of time working on-site with clients. This helps us keep pace with fast-changing brand, regulatory, and market demands in real time.”

Additionally, “unlike agencies that put their own business agendas first, Triple Threat never loses sight of doing whatever is best for clients and their brands,” executives say. “With a streamlined structure and no investors, holding company, or agency network to appease, Triple Threat efficiently moves ideas forward.”

Future Plans

Triple Threat will continue to keep its focus on the brand, agency leaders say. “We aim to practice business as ‘unusual,’ making our clients’ success the ultimate measure of our own success,” they say. “We look forward to building new relationships with companies eager for a fresh approach to the client-agency relationship. We also remain committed to transparency and complete honesty. We believe the truth is always the best choice for the brand.”

Philanthropy/Citizenship

Triple Threat supports several causes and charities throughout New Jersey that feed the hungry and helps those who are disadvantaged, management says. “We also support the American Heart Association and our employees participate in events that raise money for breast cancer, childhood cancer, blood disorders, multiple sclerosis, and autism,” they say. “Most recently, we supported Team Draft – an initiative of the Chris Draft Family Foundation that is leading a national campaign to change the face of lung cancer.”