Triple Threat Communications: 2019
Triple Threat Communications
140 East Ridgewood Avenue, Suite 415 ST
Paramus, NJ 07652
Telephone
201-942-2072
E-mail
[email protected]
Website
ttchealth.com
Quick Facts
Accounts
Account wins 2
Active business clients 4
Brands by 2018 sales
Brand-product accounts held 10
$25 million or less 1
$25 million-$50 million 2
$100 million-$500 million 4
$500 million-$1 billion 3
Services mix
Professional 60%
Digital 25%
Patient/consumer 10%
Medical education 5%
Client roster
AstraZeneca
Innocoll
Sobi
Triple Threat reached new heights during 2018, agency leadership says.
Recent accomplishments
In paving the way for a brand’s journey, the agency revisited the cardiovascular category and helped revitalize an established brand. To help another client find the right audience, Triple Threat helped strengthen the launch of a novel therapy through differentiation and by doing so, overcame a perceived lack of urgency, agency management says.
TTC executives say the agency operated as a brand steward by guiding a product through a launch campaign and into market adoption; created voice in the marketplace by connecting with patients and professionals in the oncology community with practical, branded education; and made conventions more engaging by introducing immersive experiences and interactive technology to make agendas more experience-driven.
As the calendar turned to 2018, Triple Threat expected a rebuilding year, according to agency managers. “In 2017, we did more with less,” TTC executives say. “With brand cut backs, we found ways to grow creativity inside leaner budgets. Fortunately, our flexible, freelance-reinforced model allowed us to ebb and flow with the work while keeping our core teams busy. As 2018 advanced, business boomed. With bigger budgets and larger projects, all hands were back on deck. This was business as usual – or as we like to say, business as UNusual.”
Agency leaders say, “At Triple Threat, we’ve always practiced an UNagency approach to business – no off-the-shelf solutions, no layers of overhead, no hidden agendas. And in 2018, we honed our focus and sharpened our messages for our clients and their brands. The great work we do for our clients never ends: the projects, the brands, and our relationships continue to evolve.”
In 2018, the agency added talent to its team – “all the while maintaining our ultra-low turnover rate (losing one employee about every two years),” TTC executives say.
“Triple Threat’s increased activity meant our physical headquarters in Paramus was often quieter than ever – with our employees attending market research, sitting in on brand meetings, and managing recording sessions – going wherever required and doing whatever it took to get the job done,” the agency’s leadership team says.
Through its goal of absolute transparency, Triple Threat managements says the agency continued to strengthen trust with clients.
“Triple Threat believes that trust and honest communication create powerful, long-term relationships that lead to persuasive messages and respected brands,” agency executives say. “When marketing partners are viewed as vendors, clients employ agencies as simple order-takers. That can lead to a drought in creativity. With honest, two-way communications, the agency-client partnership creates stable building blocks for brand success.”
STRUCTURE AND SERVICES
Agency leaders characterize Triple Threat as a full-service, healthcare advertising agency that provides integrated marketing solutions and commercial strategies across multiple audiences. “Free from parent companies and layers of bureaucracy, we view clients and their brands our first priority,” TTC executives say.
According to management, a few “unconventional keys” to Triple Threat’s success are a “clients first” attitude; an experienced and nimble staff; and on-site expertise.
“At Triple Threat, we never put our own business agendas first. With a streamlined structure and no investors, holding company, or agency network to answer to, we put our energy where it belongs – on brands,” management says.
“On average, each person brings at least 15 years of industry experience with expertise across multiple disciplines and therapeutic categories. We also employ highly skilled creative contractors, so we quickly expand to meet each brand’s changing demands. We place our marketing experts where they are needed most – creating highly effective microteams with know-how to get the job done without breaking budgets,” TTC leadership says.
“From conference rooms to convention halls to market research facilities, we go where our clients need us the most. Frequent face-to-face interaction with our clients helps us stay in the loop and on top of what needs to be done.”
FUTURE PLANS
According to agency leaders, Triple Threat will continue to put its focus where it matters – on clients and their brands.
“We’re changing what our clients expect from their agency,” says Tim Frank, Triple Threat’s owner. “Our growth should continue to develop organically, because of the positive experience people have working with the TTC model, how we bring new and innovative ideas to brands, and because we remain focused on our clients’ needs.”
PHILANTHROPY/CITIZENSHIP
Agency leaders say Triple Threat supports multiple causes and charities throughout New Jersey that feed the hungry and helps those who are disadvantaged. The agency also supports the American Heart Association and employees participate in events that raise money for breast cancer, childhood cancer, blood disorders, multiple sclerosis, and autism.
