Triple Threat Communications: 2021
Triple Threat Communications
140 East Ridgewood Avenue
Suite 415 South Tower
Paramus, NJ 07652
Telephone
201-942-2072
Website
ttchealth.com
QUICK FACTS
Accounts
Account wins 4
Active business clients 8
Brands by 2020 sales
Brand-product accounts held 11
$25 million or less 1
$25 million-$50 million 1
$100 million-$500 million 4
$500 million-$1 billion 5
SERVICES MIX
Professional 55%
Digital 40%
Patient/consumer 5%
While the healthcare industry worked hard to find new ways to move things forward in an uncharted COVID-19 world, executives at Triple Threat Communications (TTC) say the agency intensified its core promise of providing focused brand support for its clients.
RECENT ACCOMPLISHMENTS
According to the leadership team, the agency in 2020 created a disease-state awareness campaign for PCPs to increase early diagnosis of chronic kidney disease; helped an established brand prepare to launch a new indication across multiple HCP audiences; highlighted perspectives from leading oncology specialists in a rapidly changing market; executed a launch campaign for a new product for postsurgical pain relief; and effectively navigated research across market countries to launch a new indication in the cardiovascular space.
“More than a decade ago, TTC revamped the agency model to restore focus on clients and their success,” management says. “With our virtual, work-from-anywhere model already in place, we were able to seamlessly provide the same high level of client focus during the pandemic year; while the number of video calls increased, our internal process and work ethic for getting jobs done on time and in budget remained unchanged.”
According to the management team, “More than a decade ago, TTC revamped the agency model to restore focus on clients and their success. With our virtual, work-from-anywhere model already in place, we were able to seamlessly provide the same high level of client focus during the pandemic year; while the number of video calls increased, our internal process and work ethic for getting jobs done on time and in budget remained unchanged.”
(clockwise from top) Tim Frank, owner/managing partner; Adam Cohen, head of creative, art; Jeff Perino, head of creative, copy; Jesse Pease, head of digital; Meher Khambata, head of project management and production; Aleisha Ivey, controller
(middle) Bob Hogan, head of consumer services; Heather Pelletier, global head account director
STRUCTURE AND SERVICES
Triple Threat Communications is a full service, healthcare ad agency that provides integrated marketing solutions and commercial strategies across audiences and channels.
“Just as 2020 was a transformational year for our clients and their brands, so it was for TTC Digital,” the leadership team says. “With a dramatic pivot to a marketing mix based almost entirely on non-personal promotion, TTC quickly responded to our customers’ needs and created a new Omnichannel group within TTC. This group continues to expand as we help clients transition to Omnichannel from a more traditional multi-channel marketing approach. As annual conventions went virtual due to travel and social distancing restrictions, TTC helped transform convention floors into virtual spaces, providing attendees with immersive engagements from their workplaces or home offices. TTC is helping guide our customers as they prepare for a new-normal in a post-pandemic world.”
According to the agency leadership team, there as several success factors TTC leveraged throughout the year. For example, the agency has extreme flexibility. “Our virtual model provides clients the best talent from anywhere in the world,” TTC executives say. “Our flexible staffing allows us to scale resources to fit the size of client needs.”
As champions of the virtual/remote agency model, TTC executives say the agency makes sure to frequently touch base with clients. “Since TTC opened our doors, we’ve championed the virtual/remote agency environment. The key is regular touchpoints – via cell phone, virtual calls, whatever it takes – to keep the lines open. Throughout the pandemic, we put in the extra effort to stay virtually connected with our clients.”
The agency prides itself as a source of knowledge, according to TTC leaders. “We dig into the science and the strategy, with our science writers giving some medical directors a run for their money and our account people providing brand insights offered from seasoned strategists,” agency executives say. “By becoming sources of knowledge for each brand, the roles and responsibilities between client and agency become less rigid and defined, allowing us to make significant and swift contributions.”
And TTC really listens, according to the leadership team. “The more tuned in we are to our clients’ needs – including understanding both what is said and what is not said – the more confident we can be with our brand recommendations. We know that leaders don’t just hear – they listen.”
And TTC leaders promise that the agency has experience to exceed expectations. “In general, each TTC employee brings 15-plus years of industry experience. With highly skilled professionals doing day-to-day work, our clients benefit from people who have been through similar experiences and know what it takes to deliver and exceed expectations.”
FUTURE PLANS
While we’d like to expand our DTC capabilities, our priority throughout the pandemic continues to remain focused on the brands we serve, especially regarding HCP and digital communications, which remain a sweet spot for TTC,” management says. “During these tumultuous times, we remain committed to finding innovative and cost-conscious ways to help our clients and their brands. COVID-19 may have changed how the world interacts, but we at TTC continue to make client-focused regular contact a priority.”
PHILANTHROPY/CITIZENSHIP
Agency executives say TTC supports causes and charities throughout New Jersey that feed the hungry and help those who are disadvantaged. The agency also supports the American Heart Association and employees participate in events that raise money for breast cancer, childhood cancer, blood disorders, multiple sclerosis, and autism.
