Tugarê Group Launches Competitive Edge Digital Studio Providing Expert, Cost-Effective Production Services Purpose-Built for the Healthcare Communications Industry
T
ugarê Group Launches Competitive Edge Digital Studio Providing Expert, Cost-Effective Production Services Purpose-Built for the Healthcare Communications Industry
SÃO PAULO, and NEW YORK, January 11, 2022 – Tugarê Group, one of Latin America’s premier healthcare advertising agency groups, today announced the launch of Competitive Edge Digital Studio (“Competitive Edge”), the world’s first cost-effective production studio purpose-built for the healthcare communications industry. The company is poised to meet the demand for high quality, specialized digital content for small to medium-size agencies throughout North America and Europe delivered at significantly competitive prices.
Founders and co-CEOs Mark de Szentmiklósy and Eric Berkeley bring a wealth of global and regional experience to Competitive Edge. Mr. Szentmiklósy’s Tugarê Group, formerly a division of Omnicom Health Group, represented Cline, Davis and Mann in Latin America for the past 11 years. Mr. Berkeley’s 22-year tenure at Omnicom was focused exclusively on global account management and operations. He oversaw the development and leadership of Omnicom’s first global healthcare agency network, resulting in Global Network of the Year honors at Cannes Lions Health.
“We believe there is an unmet need that exists in the world of healthcare advertising and marketing. Specifically, the lack of a digital production resource backed by deep healthcare expertise, with dedicated account managers that can deliver world-class quality at significantly lower costs,” said Mark de Szentmiklósy, founder and co-CEO of Competitive Edge. “We are able to fill this void due to our São Paulo base, which is known for its creative firepower and digital qualifications, deep talent pool, and a very favorable exchange rate between the Brazilian Real and the U.S. Dollar, British Pound and the Euro.
“Given our respective global pedigrees, Mark and I have a unique understanding of how to manage businesses across multiple cultures and geographies which will prove to be a real benefit for our clients,” said Eric Berkeley, founder and co-CEO of Competitive Edge. “Our initial focus for this business will be healthcare agencies throughout North America and Europe as these regions have the greatest concentration of small-to-medium-sized healthcare agencies. These areas are also home to most of the world’s leading pharmaceutical companies.”
The company will have access to a staff of 65 including developers, copy writers and project managers along with a blue-chip client roster to fuel the initial growth.
About Competitive Edge
Competitive Edge is the world’s first cost-effective digital production studio purpose-built for healthcare communications companies. Competitive Edge is the digital production unit of the São Paulo based Tugarê Group, the leading healthcare advertising group in Latin America for over 30 years.
For more information, please visit www.wearecedge.com
About Tugarê Group
Tugarê Group is a group of health communications and advertising agencies that specialize in the development, execution and analysis of strategic campaigns. It is comprised of Tugarê Communications, Substance and Competitive Edge Digital Studio. As the leading healthcare advertising group in Latin America for over 30 years, the Tugarê Group is dedicated to meeting the specific needs of the pharmaceutical industry, along with nutrition, and beauty/wellness clients.
Contacts:
Eric Berkeley (North America, Europe, UK)
+ 1 917-402-3307
Mark de Szentmiklósy (Brazil, Latin America)
+ 55 (11) 98294-1577
