VIVO Agency: 2019
VIVO Agency
5 Walnut Grove Drive, Suite 200
Horsham, PA 19044
Telephone
267-532-1330
Website
vivoagency.com
Quick Facts
Accounts
Account wins 6
Active business clients 20
Brands by 2018 sales
Brand-product accounts held 20
$25 million or less 5
$25 million-$50 million 2
$50 million-$100 million 2
$100 million-$500 million 4
$500 million-$1 billion 2
$1 billion or more 4
Products not yet approved/launched 1
Services mix
Professional promotion – sales force 35%
Market research and strategic services 20%
Professional promotion – digital 20%
Relationship/content marketing 15%
Consumer/patient promotion –
all channels 5%
Media 5%
Client roster
Boston Scientific
CooperVision
Draeger
eNeura
Hycor Biomedical
KCI
On Lok
Philips Healthcare
Pristine Surgical
Roche Diagnostics
WL Gore
According to the agency’s leaders, VIVO continues to transform health tech (device, diagnostics, and health IT) marketing and help clients succeed in the new world.
“By focusing exclusively on this industry, VIVO can see further and go deeper than any other healthcare marketing sector,” agency management says. “From market research to strategy to creative campaigns and omnichannel execution, their work consistently creates a new level of customer demand for their clients – and is transforming the entire device and diagnostics marketing landscape.”
VIVO has delivered results for some of the biggest (and smallest) names in the industry. “Wound care, laboratory diagnostics, imaging, respiratory, ophthalmology, for every major sleeve of the health tech industry, VIVO is the agency that companies turn to when they need to transform their marketing,” VIVO executives say.
Recent accomplishments
According to agency leadership, “last year was an incredibly solid one for VIVO.” The agency invested in creative innovation and expanded its capabilities to serve the health tech industry with the launch of STATInsights, a proprietary, online, subscription-based C-suite advisory panel.
Agency leaders maintain that STATInsights is the first of its kind to focus exclusively on giving health tech marketers access to C-level decision makers at complex health systems, to gain the quick-turn qualitative insights they need to create informed marketing plans.
“For companies in the medical device and diagnostics industry to remain competitive, they must see themselves as more than simply vendors,” says Tom Dudnyk, VIVO Agency’s president. “They have to be able to position themselves as risk-sharing and problem-solving partners in a healthcare system’s efforts to provide care across a continuum. STATInsights gives marketers the knowledge and guidance to make the strategic changes needed to thrive and drive a business to the forefront of their sector.”
Revenue for 2018 remained steady at $6 million, and agency executives say VIVO expanded its AOR partnerships with a win for a major launch at KCI, as well as adding several new project-based clients to its portfolio. Existing clients include Philips, Roche Diagnostics, CooperVision, Boston Scientific, Hycor, eNeura, and WL Gore.
According to agency leaders, some of VIVO’s standout achievements in 2018 include winning a PM360 Innovation Award for the creation of its STATInsights offering; winning several Aster Awards – including those for the content marketing program (CVForward) for Boston Scientific, for the Philips DreamWear campaign, and for the Hycor NOVEOS campaign; winning Healthcare Marketing Awards, including those for On Lok Lifeways for best TV advertisement and for CVForward for best content marketing; rebranding the On Lok Lifeways PACE program, including revised value propositions, messaging, and new creative concepts; and working towards numerous 2019 launches, undertaking everything from international market research through campaign creation.
STRUCTURE AND SERVICES
In 2018, VIVO relocated its San Francisco office down to San Diego, an area with an ever-increasing number of health tech companies. Management says the new location is fully staffed with account, strategy and creative departments and continues to serve the needs of VIVO’s West Coast clients.
“San Diego is sitting at the center of a revolution in the health tech industry, and as one of only a few marketing agencies specializing in health tech, this move positions VIVO to better serve the community while expanding our client base,” says Jeff St. Onge, VIVO’s group account director responsible for overseeing the West Coast office. VIVO also announced this move with an “unexpected” creative campaign based on “The Legend of Ron Burgundy” that has generated tremendous local buzz, agency executives say.
FUTURE PLANS
In 2019, VIVO’s plans include a continued focus on the expansion of channel and analytics capabilities.
“There is so much opportunity to enrich customer relationships through deeper, richer content engagement and omnipresent reach,” says Executive VP Kristin Keller. “We have developed enduring and engaging multichannel content marketing programs for most of our major clients, and it’s had a transformational impact on how they engage their customers, including their sales force … however, we think this is just the tip of the iceberg. We intend to continue to push in this area, so our clients are able to provide true value and sustain meaningful relationships with their customers.”
PHILANTHROPY/CITIZENSHIP
VIVO’s pro bono efforts include a committed relationship with Cradles to Crayons, an organization that supplies clothes and school supplies to thousands of children living in poverty in the Philadelphia area. VIVO has helped create marketing and development materials, as well as performing hands-on volunteer work.
Additionally, the VIVO Agency team raised enough money to fund several bullet-proof vests for K9 officers in Pittsburgh, Pa., following the devastating Pittsburgh synagogue shooting.
