Webinar: How to Create Authentic Consumer Connections in a Misinformation-Filled World
What do the pharma brands and agencies building and sustaining meaningful connections with their consumers know? A four-part success formula that cuts through the noise and inspires consumers to action:
- Listen with empathy
- Identify the pressing problem
- Provide a solution
- Communicate in their language
Join this session for case study examples that demonstrate how innovative pharma marketers are utilizing social networks as a force for good to cultivate lasting consumer relationships and improve patient outcomes. Learn what’s working – and what pitfalls to avoid – in today’s rapidly evolving digital landscape.
