What matters the most: the trends that will shape pharma marketing in 2023

EVERSANA INTOUCH has released their annual trends paper, which looks ahead on the horizon in 2023 in pharma marketing. The long-form paper shares ideas for brands to think about to most effectively help patients learn about, connect with, and ultimately access important therapies and treatments that can change lives. 

Among the five macro trends noted to be cognizant of in 2023: 

• Omnichannel – The need for personalized dynamic need for personalized, dynamic experiences powered by collected, synthesized data and automated by advanced technology will continue to increase in 2023 and is a must for pharma marketers to understand and bring to campaigns.  
• Economy – What will current and future economic conditions mean to marketers worldwide and their ability to bring to life new ways of connecting with HCPs and Patients  
• Metaverse – The future of care and connections that is already changing some categories including mental health, neurology, and more, creating virtual experiences for patients and clinicians   
• Equity – Care is not equal. Technology and innovative approaches to reaching patients are changing that. We must push forward with disruptive approaches to really make a difference. Lives depend on it.  
• Talent – Acquiring talent is more than cool connections and swag. It’s about culture and purpose and innovation all coming together. That’s who will win the war on talent.   

Read the trends paper, “What matters the most: the trends that will shape pharma marketing in 2023“.