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22

Precision Value & Health Names Doug Fulling President

As the industry leader in delivering complementary, integrated and specialized capabilities across the commercialization continuum, Fulling will be accountable for the overall strategy, organizational leadership, financial performance, and next-level growth of this market-leading commercial enterprise.

26

Taking oncology therapies to market requires change in commercialization models

As the healthcare journey for patients living with cancer has changed, so has the way in which pharmaceutical companies bring a drug to market. Med Ad News spoke with Anne Marie Robertson, SVP, strategy & marketing, EVERSANA about how companies need to rethink traditional commercialization models in oncology to be agile in today’s market.

30

Eduardo Tavares joins dentsu health as executive creative director

Dentsu today announced the appointment of Eduardo Tavares as Executive Creative Director, dentsu health. In this role, multi-award winner Tavares, will concept and deliver best-in-class creative campaigns – merging data and technology with craft – to drive value and competitive advantage for dentsu health clients across health & wellness and pharmaceutical sectors.