JUICE Global Network 2015

JUICE Global Network

322 8^th Avenue

New York, NY 10001

Telephone: 212-647-1595

Website: juiceglobalnetwork.com

Entrusted as global brand steward by some of the industry’s most pre-eminent pharma companies, the JUICE Global Network (JGN) offers proven performance in the development and deployment of global communications across the Americas, Europe, and Asia-Pacific regions, network executives say. Fully independent, the JGN is comprised of hand-selected, pharma-savvy agencies that are nimble and responsive, and who thrive within a culture of true collaboration with an entrepreneurial spirit. Through its flexible working model, the JGN is able to provide pharma marketers with the opportunity to work with best-in-breed regional agencies, as well as continue with specific agency relationships they feel may provide additional value to their overall communications plan.

“As an independent, collaborative network, we are uniquely able to customize the precise allocation of global and in-region capabilities that an individual client or organization needs to maximize their brand’s business potential throughout the world,” says Lynn Macrone, founding partner and chief creative-strategic officer. “Our approach is always high-touch and personal.”

As a result, the JGN has established itself as a network that improves efficiencies of scale, leveraging brand intelligence across agencies and channels, and creating the breakthrough promotional programs that result in global brand recognition and commercial success.

The year’s accomplishments

In 2014, the JGN continued its growth trajectory with the addition of the global HCP/HCC/Digital AOR assignment for the Pfizer hemophilia franchise, which includes Xyntha Solofus, and BeneFIX; the global HCP/Digital AOR assignment for Spiriva in COPD from Boehringer Ingelheim; the Global HCP/Digital assignment for Orencia from Bristol-Myers Squibb; and a global HCP consultancy assignment for Opsiria from Santen.

The network continued to solidify its leadership role in specialty/rare disease marketing through the successful launch of JUICE San Francisco, providing comprehensive HCP/HCC/Digital AOR and Consultancy services, with an emphasis on addressing the unique challenges inherent in navigating orphan and biologic/injectable therapies from clinical through commercial development.

Structure and services

The JGN’s lead agency JUICE Pharma Worldwide is WBNEC certified, and many

of its global partners are also woman/minority owned. In addition to JUICE offices in New York and San Francisco, the JGN encompasses pharma-savvy agency partnerships in the United Kingdom, Germany, Spain, France, Italy, Canada, Japan, China, Mexico, Brazil, and Costa Rica. The JGN also provides global strategic alliances across multiple disciplines that include scientific education, multicultural, payer, public relations, and global policy. And, as an advisory board member of Worldwide Partners, Inc., the JGN offers its clients access to the wide-sweeping resources of the largest independent agency network in the world, representing 85 member agencies across 51 countries.

Executives say these expansive global resources are further enhanced by the Centers of Excellence available through the network’s lead agency JUICE Pharma Worldwide. With the majority of its AOR assignments encompassing digital, the agency champions the integration of breakthrough technologies that amplify the success of a brand. Its Center of Excellence in Emerging Technology and Media – “Emerge” – is staffed by industry-leading professionals in digital strategy, analytics, user experience, content development, and production, dedicated to continuously innovating and refining the customer experience through integrated multiscreen communications. The agency also specializes in early-stage commercialization of specialty pharma brands, offering a wealth of proven tools and processes that include proprietary insight-mining methodologies, as well as more than 15 strategic-creative workshops that help marketers leapfrog internal barriers and achieve global consensus on how to move a brand forward.

The JGN Global Branding Process is a launch best practice, providing the essential building blocks to a cohesive brand identity and synchronized global campaign, according to network leaders. This includes global brand positioning, and establishment of the global brand hallmarks and creative campaign that unify the brand experience and drive product uptake across customers and continents.

Future plans

“The JUICE Global Network provides an outstanding array of collaborative agency partnerships, at-the-ready to address our clients’ marketing challenges—anywhere in the world,” says Lois Moran, founding partner and president. “We welcome the opportunity to customize a tailor-made solution for potential new clients, and to service them with extraordinary care.”