In addition to the commentary you’ll find in the Roundtable – from important issues in 2024 to representation in health care to AI (of course) to influencers, and much more – here are additional themes we heard from both agency folks as well as other industry subject matter experts about the year ahead.
Part I: From patient access issues to significant cost cutting to the Inflation Reduction Act, there are a host of challenges that the industry is up against in 2024. Our experts weigh in.
Part II: Agencies are striving to make inclusion and representation a priority at their organizations as well as when working with clients.
Part III: A look at how artificial intelligence is affecting innovation in marketing and promotion, and working with clients.
Part IV: Leaders discuss how social media has changed messaging and engagement with patients and HCP, and the role of influencer marketing.
Part V: Cost pressures, increasing value while improving health outcomes, and leveraging real-world evidence are top of mind.