The drug, REC-994, was being tested to treat cerebral cavernous malformation, or abnormal collection of small blood vessels that form lesions in the brain, which could cause bleeding in the brain, seizures and paralysis.
Tag Archive for: artificial intelligence
As FDA and other regulatory bodies increasingly accept real-world evidence in drug and biologics submissions for approval, the use of AI can help pharma medical affairs teams more effectively deploy real-world data to generate RWE for supporting physicians and proving the value of products.
Switzerland’s Sonova on Tuesday introduced a hearing aid that utilizes real-time artificial intelligence to improve speech clarity from background noise, the first such product in the global market, sending its shares 5% higher.
TEDAVI seamlessly integrates with brand strategy, omnichannel and other marketing functions to rapidly increase content creation for common brand assets, including websites, emails, and media assets.
AgencyOS is the first AI offering from the agency through an ongoing partnership with PixieDust Labs, a leader in machine learning and integrated AI marketing solutions.
Envision’s latest technological innovation provides a creative response to one of the megatrends reshaping the sector to improve medical affairs decision-making with actionable data-driven insights.
The 2024 Cannes Lions International Festival of Creativity provided the perfect opportunity to gauge how generative AI is being adopted by the ad industry. Matt Hall of Studio Rx, an IPG Health company, shares examples of the use of AI and the takeaways for using it in content production for healthcare work.
The AI-powered tool allows organizations to ‘converse’ with personas representing their target segments. Developed as both a consumer solution and a solution for the healthcare sector, Ipsos PersonaBot is powered by Ipsos Facto, the Group’s generative AI platform.
The sun has set on the 71st Cannes Lions International Festival of Creativity, and much has been written regarding AI in the advertising industry, the future of PR and celebrities du jour, including Chrissy Teigen, John Legend, José Andrés, and more! Amid the fanfare, pharma continues to loom large and several key learnings came to light relevant to the industry.
AI, and especially generative AI (GenAI), is growing at warp speed. It’s a part of everything we do, including the annual brand planning process. Yet is it being embraced as quickly as it should be? Probably not.