After attending several virtual scientific conferences since the start of the COVID-19 lockdown, TBWA\WorldHealth explores which practices should stay, which ones will need to come back, and how pharmaceutical brands can stand out in this medium.
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Special Feature: Medical Cannabis Continues To Grow - The medical cannabis market in the United States, even with all of its restrictions, continues to be a fertile area not only for dispensaries, but pharma companies developing cannabis-derived drugs; and proponents say further growth can be generated by educating physicians about medical cannabis.
Winners Revealed At Med Ad News 2020 Virtual Manny Awards - Med Ad News – the leading pharmaceutical business and marketing publication – unveiled the winners of the 2020 Manny Awards, celebrating the best in the healthcare communications industry. The 31st anniversary of the black-tie gala event was held virtually on June 18 with more than 1,000 viewers. Manny Award statues were presented throughout the evening to healthcare agencies and networks achieving excellence across 29 categories. View the 2020 Virtual Manny Awards On Demand.
Sommer Bazuro, PhD, was promoted to the newly created position of Chief Medical Officer across FCB Health Network’s U.S. and E.U. offices.
Jeff Winton Associates, a full-service communications agency for the pharmaceutical, biotechnology and other life sciences industries, announced expansion into additional global markets through a new partnership with UK-based marketing communications firm Onyx Health.
Fernando Fernandez, Managing Director of FCB Health Network’s BX – Brand Experience Design Group, talked to Med Ad News about how COVID-19 has changed the way people interact with brands, how branding innovations such as audio and motion identities are making their way to pharma, and other topics.
COVID-19 has dramatically altered many of the traditional means of communication and education in the medical community. As often happens in a major crisis, innovations have evolved at lightning speed. Healthcare audience outlooks and expectations have also taken permanent turns.
Havas Health & You (HH&Y) announced the details of long-term global research project Behind the Mask, a longitudinal, multi-armed study which focuses on documenting the ongoing evolution of health and wellness.
AbelsonTaylor, one of the world’s premier health and wellness advertising agencies, promoted Erica Rivera from senior director to vice president of engagement strategy.
Bryen Pittner, a Strategic Planner for FCB Health New York, discusses how healthcare brands can reach patients meaningfully at three key touchpoints in a simple transactional journey.
In recognition of World Suicide Prevention Day, FCB Health New York announced the launch of “Disappearing Doctors,” a pro bono initiative advocating for and providing mental health support to physicians in need, in partnership with Sermo, Haymarket Media Group and the National Suicide Prevention Lifeline.
Fingerpaint brought on Art Stiefel to oversee the full-service marketing agency’s digital department in the Conshohocken, Pa., office.