Stephen Hoelper, President, North America at Doceree, analyzes why life sciences brands need to move beyond vanity metrics for point-of-care campaigns.
Fully integrated biopharmaceutical solutions organization Syneos Health announced the appointment of two new independent directors, Barbara W. Bodem and Alfonso G. Zulueta, to its Board of Directors.
Amid the turmoil of the recurring waves of the pandemic, pharma marketers are shifting their focus to new and innovative solutions to engage healthcare professionals (HCPs), which has led to acceleration of programmatic messaging technologies in the sector.
Evoke announced three key leadership hires to the global health and wellness agency’s executive team.
imre named Anna Kotis as the new president of imre Health, as the digital powerhouse continues to elevate its life sciences offerings and catalyze year-over-year growth into more robust digital AOR engagements.
Sparked by more than two years of virtual meetings due to the COVID-19 pandemic, Pfizer is cutting the company’s sales staff as more and more physicians’ offices and healthcare facilities prefer fewer face-to-face interactions with vendors. That preference for a virtual experience is expected to remain even after the pandemic wanes.
Scarborough Health Network Foundation launched a historic new campaign, “Love, Scarborough,” to support SHN’s goal of raising $100 million in funds to help close the healthcare gap. The integrated campaign, created by Ogilvy Toronto, is being featured across TV, cinema, print, radio and online.
M Booth Health named Stacey Bernstein its new CEO on the heels of the global health communications consultancy’s strongest performing year marked by double-digit growth and multi-million dollar account wins. Bernstein replaces Tim Bird as he transitions into a consultative role.
IPG Health Network announced that Franklin Williams joined the AREA 23 executive leadership team as EVP, director of experience design, reporting to chief creative officer Tim Hawkey.
Omnicom Health Group (OHG) announced the promotion of Gena M. Pemberton to Chief Diversity, Equity, and Inclusion Officer.