Healthcare practitioners (HCPs) are not only worried about how they will get through COVID-19, but they are also concerned about the long-term well-being of their patients. A new survey published by Fingerpaint, a full-service health and wellness marketing agency, shows that the top concern regarding the pandemic for a majority of HCPs revolves around their patients having access to care – and those concerns are not expected to change for months.
Featured Posts
Healthcare Agency Roundtable 2019 - Executive management from the 2019 Manny Award agency and network winners & finalists provide expert insight on healthcare industry topics and predictions.
Ad-ventures in marketing XII - For the twelfth year, Med Ad News chose new Marketing Ventures to Watch that could change the way pharma products are marketed and sold.
Making progress in gender equality and diversity - Med Ad News reached out to agency executives to get their perspectives on how they have dealt with gender and diversity issues in their careers and in their lives.
ETHOS Health Communications, a Pennsylvania-based medical communications agency specializing in interpreting and communicating the innovative science and data for cutting-edge therapies, announced a name change to PRECISIONscientia.
To help local hospitals provide their frontline healthcare professionals with an extra line of defense during COVID-19, Klick Health and Humber River Hospital announced the availability of 300 intubation boxes for Greater Toronto Area (GTA) hospitals in need.
Alan Gross, who founded Gross Townsend Frank Hoffman (now Grey Healthcare Group), passed away after a 43-year battle with cancer.
An advertising campaign called “Spread Facts, Not Fear” encourages safe habits and point people to the experts regarding the Covid-19 pandemic.
In these days of the COVID-19 epidemic, many in the pharma industry are facing the challenge of accessing their customers and engaging in communication. The good news is that there are virtual solutions and approaches that are proven to deliver when in-person selling is limited or no longer an option.
The Bloc’s Dan Sontupe explores why the failure to educate patients about their conditions and treatment plans is a far bigger driver of healthcare costs than the price of prescription drugs.
A new campaign from Horizon Therapeutics called Down and Out Kidney sheds light on the prevalence and impact of gout in chronic kidney disease, and aims to facilitate an important conversation with nephrologists – kidney specialists – particularly during National Kidney Month (March).
CHICAGO – March 18, 2020 – EVERSANA™, the leading independent provider of global commercial services to the life sciences industry, today announced the appointment of Ed Cox to Executive Vice President, Strategic Alliances & Global Head of EVERSANA’s new Digital Medicine practice area. Widely recognized as a preeminent thought leader in digital therapeutics, Cox joins […]
The challenges presented by the spread of the Covid-19 virus and our shared responsibility of mitigating that to the best of our ability continues to impact our daily routines at levels few of us have experienced before. Needless to say, it is also impacting some of our celebrated traditions in the Healthcare Communications Industry.
As part of our efforts, the Med Ad News team recently reformatted our MedAdvocate Jury Dinner to be held virtually. At this time, it is evident that we’ll have to make adjustments to our April 16th Med Ad News Manny Awards Gala as well. While this is a tough decision on many levels, it is also one we are very comfortable with when viewed through the lens of our industry’s mission in health and wellness.
After careful consideration, Med Ad News would like to announce our rescheduled event for June 18th, 2020, at Pier Sixty, New York, NY.