Marketing & Advertising

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Healthcare Communications Agencies/Networks 2022 Special Report: Back in black (tie) again - As the Manny Awards returned to an in-person event in April 2022 for the first time in three years because of the COVID-19 pandemic, many of the healthcare communications agencies and networks featured in Med Ad News' annual special report are thriving.

Med Ad News Recognizes Healthcare Communications Excellence At The 33rd Annual Manny Awards, Honors Industry Person Of The Year Jay Carter - Leading pharmaceutical business and marketing publication Med Ad News revealed the winners of the 2022 Manny Awards, celebrating the best in the healthcare communications industry. The 33rd anniversary of the black-tie gala event was held on April 21 at The Lighthouse at Pier 61 in New York City. Manny Awards were presented throughout the evening to healthcare agencies and networks achieving excellence across 29 categories.

CMI Media Group Elevates Analytics and Insights Unit with Key Promotions and Enhanced Efficiency Approach

Marketing & Advertising

Media strategy powerhouse CMI Media Group, a WPP company (NYSE: WPP), announced marked success in growth and efficiencies within its Analytics and Insights unit. As part of an overall agency initiative to improve all aspects of business to continue a multi-year strong trajectory of growth, the department recognized 28 employees with promotions and collaborated across the agency to identify new opportunities to be efficient and provide even better outcomes for clients. This includes diving deeper into utilizing machine learning for more effective marketing outcomes. One elevation of note is that of Selamawit Gilagaber to Executive Vice President, Customer Insights.

May 24, 2022/by Administrator

Ogilvy Health Builds Upon Leadership Team With Courtney Murphy Joining the Agency as Global People Director

Marketing & Advertising

Ogilvy Health today announced industry veteran Courtney Murphy has been appointed to the position of Global People Director, a newly created role that now rounds out the agency’s powerhouse leadership team. Courtney will serve both as a valued part of the Ogilvy Health Executive Leadership Team and as a board member on Ogilvy’s Global People Team.

May 24, 2022/by Administrator

Havas Health & You Appoints Dan Rubin as President of Havas Health +

Appointments, Healthcare Communications Agencies, Healthcare Communications Networks, Marketing & Advertising, New Hire, People on the Move

To continue to support health and wellness companies’ rapidly expanding cultural relevance and dominance of global content, Havas Health & You (HH&Y) announced that industry veteran Dan Rubin will join the network. He will work closely with global executive leadership and existing President and CCO Allison Ceraso to shape the future vision for Havas Health +, a fully integrated experience agency on the rise. Havas Health + has generated double-digit growth for the past 3 years, growing both HCP and DTC practices through new client wins and brand launches.

May 19, 2022/by Andrew Humphreys

Greater Than One Appoints New Chief Client Officer

Appointments, Customers, Healthcare Communications Agencies, Marketing & Advertising, New Hire, People on the Move

Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan was appointed Chief Client Officer. She is responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model.

May 18, 2022/by Andrew Humphreys

Maria Fontanazza joins Outcomes LLC

Appointments, Life Sciences, Marketing & Advertising, Med Ad News, New Hire, People on the Move, Publishing

Outcomes LLC, publisher of market-leading Med Ad News magazine and PharmaLive.com for the life sciences industry, strengthens its leadership team with the addition of Director of Content, Maria Fontanazza. Maria adds more than 20 years of experience in journalism, marketing, and communications. She was previously Editor-in-Chief at Innovative Publishing Company Inc., covering medical devices and additional FDA-regulated markets.

May 17, 2022/by Andrew Humphreys

Old Needs, New Technology: Imagining a More Connected Future

Apple Watch, Consumer Brands, Consumers, Digital, Digital therapeutics, Health Technology, Healthcare, Healthcare Communications Agencies, Marketing & Advertising, Medical Devices, Mental Health, Metaverse, Telehealth, Therapeutics, Virtual Reality, Wearables

If you flip through history, you’ll realize that our fundamental healthcare needs haven’t changed since the year 1885. We still seek rest when we’re ill, feel pain when we overexert ourselves, and need guidance from experts on our health and wellness. But the tools we have to meet these perennial needs have shifted dramatically since the 19th century, and especially over the past decade, wherein technology has advanced faster than even the greatest Sci-Fi film producers imagined, according to Greater Than One Chief Technology Officer Ken Winell.

May 12, 2022/by Andrew Humphreys

Introducing Klick Health ‘Maker’ Bernardo Romero

Agency Launches, Appointments, Diabetes, Expansion, Healthcare Communications Agencies, Healthcare Marketers, Marketing, Marketing & Advertising, Medicine Avenue, New Hire, New Hires, New Offerings, People on the Move, Q&A

Klick Health hired 37-time Cannes Lions and 80-time Clio awards recipient Bernardo Romero to become the agency’s ‘Maker’ – a role that was specially created around his desire to return to creating campaigns and products that positively impact people’s health. Romero, who was Chief Creative Officer at The Bloc, wants to bring his patient experience as someone who has diabetes into his work. Romero and Klick Health Chief Creative Officer Rich Levy talked to Med Ad News about what brought Romero to Klick and the launch of The Workshop, a Klick team of “Makers, Concepters, Noodlers and Doodlers” that will be experimenting with new ideas for creative healthcare advertising.

May 12, 2022/by Christiane Truelove

Ashfield Engage acquires ‘smart data’ organization PROPENSITY4

Acquisitions, Analytics, Business, Data, Healthcare Communications Agencies, Marketing & Advertising

Ashfield Engage, part of UDG Healthcare, acquired PROPENSITY4 – a ‘smart data’ organization and leader in the healthcare insights and analytics arena.

May 10, 2022/by Andrew Humphreys

CrowdPharm Named to Inc. Magazine’s 2022 Best Workplaces

Awards, Business, Healthcare Communications Agencies, Marketing & Advertising, Workplace Culture

CrowdPharm, a full-service agency with the largest network of global talent in healthcare, was named to Inc. Magazine’s annual Best Workplaces list. The list results from a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture, whether operating in a physical or virtual facility.

May 10, 2022/by Andrew Humphreys

CMI Media Group and Compas Announce Increased Investment in Staff Learning and Development Led by Employee Feedback

Business, Healthcare Communications Agencies, Marketing & Advertising, Media planning

Underscoring an investment in the growth, development and engagement of their talent, WPP company CMI Media Group and NMSDC certified diverse supplier Compas announced the launch of University Learning Services, a dedicated team that will benefit the agency’s ability to scale and create even more dynamic career pathing.

May 10, 2022/by Andrew Humphreys