Payer Access Special Feature 2021: Different, and yet the same - As the grip of the pandemic eases, managed market executives on the pharma and agency side will have to modify their tactics with payers due to changed habits; at the same time, payers’ expectations of value remain strong.
DTC Special Feature 2021: The art’s the thing - Visually stunning consumer campaigns aren’t any harder to get through legal and regulatory ... and placing a focus on artistic craft can transform the fate of an agency.
The 2021 Virtual Manny Awards - Med Ad News honored the leading agencies/networks and creative work in the healthcare communications arena on April 22 via the virtual Manny Awards. For the 32nd edition of the event, Manny Awards were virtually presented to healthcare agencies and networks achieving excellence across 29 categories. The 2021 Virtual Manny Awards can be viewed on demand for free at https://portal.xyvid.com/mannyawards2021
The model for healthcare delivery and treatment was upended by the COVID-19 pandemic, as ordinary Americans have learned to take more control of their own care and treatment, harnessing a new class of technology tools that have given individuals unprecedented clout. But patients and healthcare providers still need to partner together for the best outcomes, according to Jim Weiss, founder and CEO of Real Chemistry.
CrowdPharm, an independent full-service agency with one of healthcare’s largest networks of global talent, announced a strategic partnership with True Media to provide integrated, data-driven media strategy that influences customer behavior.
Independent, full-service health and wellness advertising agency AbelsonTaylor promoted Christopher Mauck to senior director of interactive technology.
U.S. Surgeon General Vivek Murthy stood by federal guidance that those fully vaccinated against Covid-19 no longer needed to wear masks, while blaming social media companies for fueling vaccine misinformation.
Facebook on July 17 defended itself against U.S. President Joe Biden’s assertion that the social media platform is “killing people” by allowing misinformation about coronavirus vaccines to proliferate, saying the facts tell a different story.
CMI Media Group (a WPP company) and Compas (a NMSDC certified diverse supplier that is minority-owned) announced the appointment of Marjolein Bruurs as Chief Financial Officer.
Ashfield, part of UDG Healthcare plc, announced the launch of EmerGENE, a global end-to-end cell and gene therapy network approach which promises to support small and midsize biotechs with the commercialization of their discoveries.
Havas Health & You (HH&Y) announced the appointment of Eric Weisberg as Global Chief Creative Officer for the quickly expanding network.
Ogilvy Health announced that health industry leader Kim Johnson was appointed Global Chief Executive Officer.
PRECISIONeffect announced the promotion of two long-term employees who have made significant and strategic contributions to client work from the healthcare advertising agency’s London office: Simon Wilson and Elizabeth Spencer.
