The Alphabet company will maintain the use of third-party cookies for those who do not disable them, marking a significant shift from Google’s previous strategy, but still aimed at the end goal of improving user privacy while preserving advertising effectiveness.
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Randle will manage AbelsonTaylor Group’s integrated production operations, which includes enhancing the company’s production capabilities and processes, accelerating the profitability of its post-production group, and delivering top-quality work that consistently meets the company’s high standards for creativity and business performance.
Industry veteran Jay Carter is heading back into the industry by joining CG Life as executive VP, business strategy.
The deal is a major development coming on the heels of JPA’s acquisition of BioCentric, Inc. a clinical communications company based in greater Philadelphia and Switzerland (May 2024), and True North Solutions last fall, as well as the launch of GRETEL Trails, JPA’s proprietary AI-powered insight engine and chatbot, last summer.
“Empowering Health Discovery: Fueling experiences with patients, caregivers, and HCPs on their health knowledge journey” offers a detailed exploration of topics including shifts in today’s media landscape, media investment patterns, and navigating future changes.
Envision’s latest technological innovation provides a creative response to one of the megatrends reshaping the sector to improve medical affairs decision-making with actionable data-driven insights.
Muse is specifically built for healthcare companies operating in a highly regulated environment. It combines the agency’s celebrity and influencer expertise under one umbrella to develop high-impact engagements with the full range of health influencers.
Esperion announced a new campaign to educate patients about the cardiovascular risks of uncontrolled or under-controlled LDL cholesterol.
The 2024 Cannes Lions International Festival of Creativity provided the perfect opportunity to gauge how generative AI is being adopted by the ad industry. Matt Hall of Studio Rx, an IPG Health company, shares examples of the use of AI and the takeaways for using it in content production for healthcare work.