McCann Global Health: 2021

McCann Global Health

622 Third Avenue

New York, NY 10017

Telephone 

646-865-3908

E-mail 

[email protected]

Website 

mccannglobalhealth.com

 

QUICK FACTS

Accounts

Account wins 4

Active business clients 8

 

SERVICES MIX

DTC 50%

HCP 50%

 

CLIENT ROSTER

AB InBev (Foundation)

Asian Development Bank 

Nike

Pfizer

Sabin Vaccine Institute

Takeda

UNICEF 

ViiV

 

“We believe ideas, now more than ever, can make the biggest difference in the world,” according to leaders at McCann Global Health. “Our agency was established to find innovative ways to alleviate human suffering and add value to people’s lives, not noise. Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. The quality and integrity of our work matter above all else.”

RECENT ACCMPLISHMENTS

During the past year, McCann Global Health has nearly doubled in size, with notable wins with leading biopharmaceutical companies launching lifesaving vaccines. As agency of record for patient and health care professional (HCP) campaigns, these wins further reinforce McCann Global Health’s mission to tackle the world’s most challenging global health problems like awareness and education around vaccines. 

Servicing more clients around the globe has led McCann Global Health to acquire top young talent in creative, strategy, project management, and account management, and partner with McCann Worldgroup agencies in Ukraine, Pakistan, Brazil, Singapore, India, the Philippines, and more, the leadership team says. 

“Our growing portfolio of clients and new team members inspired the relaunch of the McCann Global Health website, boasting our agency’s newly designed look and feel,” management says. “The site’s primary purpose is to showcase our work, which includes our recent campaign for Evelyn Lilly Lutz Foundation, in which grandparents take to social media using the language of Gen Z to encourage their grandchildren to stop vaping during COVID-19.”

According to agency executives, “Our Trust Science campaign for UNICEF positions misinformation and non-scientific theories as the “other virus” (which can be even more dangerous than COVID-19). Launching in Ukraine, the campaign calls on celebrities to deliver earnest PSAs, alerting people to how quickly the other virus – misinformation – can spread and cost lives.”

McCann Global Health has supported NGOs, companies, and local governments throughout the pandemic, helping to create impactful awareness, training, and education campaigns. “Our film for the State of New York encouraged the city’s residents to take mask wearing seriously. It was shown at Governor Cuomo’s daily press conference and then shared across multiple official government platforms, increasing the film’s visibility dramatically. With UNICEF and the World Health Organization, we are supporting the risk communications and community engagement taskforce to develop global campaigns, and with Asian Development Bank, the agency is developing strategic frameworks to address COVID-19 in ADB member countries.

“Not all of our work has been COVID-related though, and earlier this year, we launched a new campaign for AB InBev, the world’s largest multinational drink and brewing company, called A to B. It highlights AB InBev’s efforts to make roads safer everywhere and help secure people’s journeys from A to B.” 

STRUCTURE AND SERVICES

McCann Global Health’s leaders maintain that it is a different kind of communications agency. “We are made up of health experts, strategists, technology specialists, scientists, and advertising veterans, all united by one goal: find uncommon solutions to the world’s toughest health challenges. We partner with governments, nonprofits, foundations, and corporations all around the world to deliver best-in-class solutions to a wide range of urgent public health problems like COVID-19, vaccine hesitancy, noncommunicable diseases, HIV/AIDS, climate change, and more. 

“To accomplish these bold objectives, we find ways to help our clients play a meaningful role in people’s lives, relying on immersive storytelling and innovation that drives individual and societal change. Our creative approach is guided by top industry talent who have created successful campaigns for the world’s most recognized brands.”

Agency executives say the work is guided by strategies that go beyond the superficial to uncover key insights that lead to breakthrough ideas. To accomplish this, the agency uses a proprietary suite of strategic research tools, as well as proven public health approaches, to deliver solutions rooted in evidence and informed by the populations its serves. 

“Our insight-driven solutions make complex issues simple, engaging, and actionable,” management says. “From film to web-based content to outdoor messaging, activations, and printed materials, our work combines best practices with design trends informed by art, language, dress, music, and other cultural touchpoints. The result is category-breaking work that influences culture and builds business value.”

The agency also shares its expertise in social impact and global public health, helping to inspire new products, behaviors, and perceptions in communities around the world, according to the leadership team. McCann Health Global offers consultancy models for clients in need of rapid communications support across market shaping, stakeholder mapping, and management and advocacy communications for critical moments and long-term efforts in global health and development.

FUTURE PLANS

Management says McCann Global Health will continue to grow, aiming to become agency of record to organizations aligned with its own vision for creating impact. “We will also seek out projects to support governments, nonprofits, and corporations in their social impact and sustainability efforts. From promoting cleaner manufacturing techniques and recycling programs to helping develop new sustainable efforts, we will take on projects designed to protect scarce natural resources.”

During 2021, the agency is strengthening relationships with clients, growing existing accounts while seeking out new opportunities to deliver award-winning solutions to a range of other urgent health problems.

The agency’s new website will continue to evolve to reflect its new campaign work, interviews with key global health figures, as well as news it is following and McCann Global Health’s own impact in communities around the world.

PHILANTHROPY/CITIZENSHIP

McCann Global Health leaders believe that businesses and organizations play a powerful role in delivering positive health outcomes in the world. “This is why we work across sectors and industries, often partnering with governments, foundations, and multisectoral initiatives to develop strategic and creative solutions. We participate in several philanthropic initiatives including our consultative services to the World Health Organization on addressing the COVID-19 pandemic, our efforts to support vaccine confidence through the CONVINCE Initiative, and our ongoing work to increase routine immunization in high-burdened communities throughout the world.”