McCann Managed Markets 2014
|Active business clients||27|
|Payer access and reimbursement||20%|
|Managed care marketing||15%|
|Interactive pull through communication||15%|
McCann Managed Markets had an exceptional year in 2013, executives say, as the agency experienced “phenomenal” growth of 24 percent, and new clients were already being added to its roster at the start of 2014.
“It was a year of record growth for us, and this growth was achieved both organically as a result of our ongoing client relationships and by working collaboratively with our McCann Health professional agencies as their payer marketing partner,” says President Kim Wishnow-Per. “We grew by giving clients more than they asked for and partnering with them to overcome their business challenges. This was made possible through the dedication and commitment of our staff to provide ‘above and beyond’ client service.”
The Year’s Accomplishments
In 2013, clients continued to give McCann Managed Markets the highest possible marks for the services the agency provided to them every day and in every way, executives say.
“An area of strength for the agency is building strong client relationships, enabling us to focus on organic growth with our clients with whom we have developed valued relationships, notes Karen Shoshan, VP, director of client services. “We pride ourselves on growth built on a foundation of honesty and mutual trust.”
During the past year, the agency expanded its work with Genentech and helped to launch new products approved during 2013 into Genentech Access Solutions programs and services for patients. The agency’s GlaxoSmithKline business also saw record growth as the agency assisted in the launch of the COPD drug Breo to payers in 2013, with more launches slated for 2014. McCann Managed Markets also began new initiatives with Novartis Oncology, including breakout digital work – a comprehensive app build – for its oncology products.
“But we didn’t stop there,” executives say, explaining that the agency added the rapidly growing pharmaceutical company Actavis to its client roster.
Working in tandem with sister McCann Health agencies, McCann Managed Markets became a payer agency for Brilinta from AstraZeneca, added Grifols to its roster, and started work on a new program at Novo Nordisk for Levemir.
According to agency executives, thanks to Rob Thomas, VP, creative director, and his team, McCann Managed Markets continues to find new ways to deliver for clients.
“We’ve seen significant growth and increased client demand for digital tools, such as apps and micro sites,” Thomas says. “Transitioning traditional managed markets print pieces to digital applications allows us to improve the overall customer experience and provide solid ROI metrics for our clients.”
Record growth can be problematic for some agencies, “but because of our solid infrastructure, our processes supported the execution of our quality work, and this enabled us to facilitate our growth,” says Leslie Donworth, senior director of operations. “Without our commitment to process, growth isn’t possible – and in 2013 we saw just how well our processes work.”
Structure And Services
According to its executives, the agency’s experienced professionals comprises a staff with the optimal balance of knowledge and creativity.
“We strategically analyze the issues confronting our clients and then develop innovative solutions to strengthen our clients’ positions within the marketplace,” says Michael Kape, VP, director of strategic communications. “We saw 2013 as the beginning of a new health care landscape, we’ve stayed on top of the Affordable Care Act developments, and are continuing to do so in 2014.”
A VP, account group supervisor, as well as a team of account executives and coordinators, oversee all client work. “We have talented copywriters, a team of experienced editors, an expert studio staff of seasoned art directors and designers, an onsite print production specialist, and a team of interactive engineers to execute the tactics we develop based on our strategic insight,” executives comment.
Another important way the agency has been able to grow, executives say, is by developing talent. McCann Managed Markets has an established mentorship program in place, professional development career paths, and a partnership with the Ernest Mario School of Pharmacy at Rutgers University through which the agency offers internships and participates in its preceptorship program.
As part of McCann Health, the agency has access to a breadth and depth of resources as needed, and interacts with every agency within the group at various levels, executives remark.
“We have found some of the very best, brightest, and most creative talent available, and they’re bringing new ideas and thinking to our clients, as well as to our agency,” Wishnow-Per says. “This is, without a doubt, one of the best and most talented group of people you can work with in our business. Thanks to our tremendous growth we are looking to expand to accommodate additional new hires.”
According to leadership, being plugged into the McCann Health network so completely gives the agency the ability to continue to bring the most innovative thinking and cutting edge technology to the solutions offered to clients.
“Our support of the McCann Health network provides market access intelligence to each of the agencies and also helps us sustain and build our own organic growth,” executives say.
McCann Managed Markets is an avid supporter of a variety of charitable causes, executives say. In 2013, the agency found a unique way of supporting the Bob Woodruff Foundation, an organization committed to ensuring those who were injured in combat get the care they need. The creative department created an emotional video to pay tribute to wounded veterans, featuring the creation of an original oil painting, done by a staff member, and special messages from employees. The oil painting and a financial contribution were donated to the foundation, along with a commitment for more pro bono work in 2014. This artwork is now hanging in the foundation’s headquarters in New York City and the video has gone viral and been viewed more than 3,500 times.
In addition, the agency has continued its ongoing citizenship efforts, such as the annual “Trick or Suite” event, which provides the opportunity for children from P.G. Chambers School for disabled children to participate in Halloween activities. The agency also organized collections for local food banks and contributed winter clothing to Arms Around Morris County.