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Understanding the Humanity in Physician Prescribing Behavior

Understanding the behaviors of our customers is central to the effectiveness of any ad campaign, and pharma is no different.

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Survey: Doctors Say Clarity Trumps All When It Comes to Advertising

When it comes to advertising, 76 percent of primary care physicians (PCPs) prefer companies use simple language according to a survey conducted by GSW – a Syneos Health company and industry leader in healthcare advertising – in partnership with The Harris Poll.

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The votes are in – so what’s ahead for 2019?

Is split power in Congress good for pharma or for healthcare communications?

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WPP integrates US health offering with agency brands

WPP integrated its specialist health networks into major agency brands in the United States, with the goal of creating a simpler, more flexible offering for healthcare clients.

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Kamp steps down, Bigelow takes helm at Coalition for Healthcare Communication

Jon Bigelow was named executive director of the Coalition for Healthcare Communication, succeeding John Kamp, who continues his association with the Coalition as its Washington counsel.

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Fingerpaint opens New Jersey office

Fingerpaint opened the healthcare agency’s fifth location, situated in Morristown, N.J.

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DiSanto, Prounis named MAHF 2019 inductees

The Medical Advertising Hall of Fame membership selected Carol DiSanto, trailblazer and former president of Cline, Davis & Mann, and Charlene Prounis, renowned entrepreneur co-founder of Flashpoint Medica and Accel Healthcare, as the MAHF’s 2019 inductees.

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OCHWW promotes two to lead med ed practice, expands market access team with three promotions

Looking within for new leaders for Ogilvy CommonHealth Worldwide’s medical education practice, OCHWW promoted Jane Richter and Michael Melucci to executive VP, client engagement leads.

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REALITYRx Communication hires new senior VP, management supervisor

Scott Greisler joined Somerset, N.J.-based REALITYRx Communication in the role of senior VP, management supervisor.

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QBFox Healthcomm expands

QBFox Healthcomm, responding to both new assignments from one of the agency’s core clients – and the addition of another new biotech company – added two key players.

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October 2018 Focus: Top 50 Pharma, Company of the Year and more!

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