Seven Scoops ice cream shop is donating every penny of ice cream sales on Aug. 26th to support ALS Ice Bucket Challenge Co-Founder Pat Quinn.
BW Health Group has named Melissa Johnston Chief Operating Officer, and named Brenda Vujanic Chief Talent Officer and Chief Marketing Officer.
For the first time in the Chicago-based agency’s 38-year history, AbelsonTaylor has a new president: Jeff Berg – formerly executive VP and director of client services.
FCB Health Network chief product officer Graham Johnson announced that Suzanne Molinaro joined as director of production.
How artificial intelligence could infuse genuine humanity back into healthcare.
Despite the benefits empathetic responses can deliver, our industry has yet to fully embrace its integration in the digital space.
We do have more power at our fingertips than generations before us. But witnessing the rise of AI and actually experiencing it are two different realities.
AR/VR Special Feature 2019 – Game changer: The role of immersive technologies in the healthcare and pharmaceutical industries
The next decade promises to be an exciting time for science and innovation. Technological advancements are being made on a daily basis and many of these have the potential to directly impact our everyday lives. In fact, technology is changing at such a rate that it can often seem difficult to keep up.
As augmented reality (AR) technology continues to mature, more life science companies are expanding its use, enabling a new class of innovative content for field teams to bring treatments to light. Whether demonstrating a new therapy, showing how a new medical device works or providing details about a complex disease state, AR can improve customer engagement, education and brand differentiation.
During the year following the launch of a new product, a good commercial operations team should accumulate an abundance of helpful sales-related data. Analyzed properly, that data can help executives make better decisions and improve the product’s chances for long-term success. The challenge is: Where to start? How can the commercial team use sales data to better target physicians and better direct the sales force?