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The Pulse of the Pharmaceutical Industry

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Fingerpaint Adds to Digital Strategy Team

Fingerpaint – a full-service marketing agency with offices in New York, Pennsylvania, Arizona and New Jersey – has added Joseph Cymerman to its digital strategy team. Cymerman is based in the agency’s Saratoga Springs, N.Y., office.

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Novartis’ Jakavi meets primary endpoint in Phase III study of acute graft-versus-host disease

Novartis announced positive topline results from the Phase III REACH2 study evaluating Jakavi (ruxolitinib) in patients with steroid-refractory acute graft-versus-host disease.

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Jill Beene appointed president of McCann Health Echo

McCann Health announced the appointment of Jill Beene as president of Mountain Lakes, N.J.-based full-service advertising agency McCann Health Echo.

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The Use of NLP to Improve Phenotype Extraction for Precision Medicine

In this webinar, Dr. Benjamin Darbro and Alyssa Hahn will discuss how their organization is using Natural Language Processing to transform unstructured source data into clinical and research decision support insights.

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2019 HBA Annual Conference Preview

The Healthcare Businesswomen’s Association’s 2019 Annual Conference will be held in San Diego on November 11-12.

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AbelsonTaylor Promotes Lynnette Hunter and Jeanine Koch to Executive Vice President Positions

AbelsonTaylor – one of the world’s premier health and wellness advertising agencies – promoted Lynnette Hunter to executive vice president, director of client services, and Jeanine Koch to executive vice president, director of project management.

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Outcome Health Joins Unity Consortium to Launch New Vaccination Videos Featuring Teen Advocate Ethan Lindenberger

Outcome Health has partnered with Unity Consortium to create video spots launching a new campaign designed to encourage young adults and teens to get up-to-date with recommended vaccinations and to teach them how to spot vaccine-related misinformation on the internet.

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Adopting a Patient-Centric Approach to Ensure Safe and Effective Use

EVERSANA’s Jeffrey LaVaute discusses how patient centricity is a foundational principle that informs the healthcare decisions that we make.

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Lost in Translation: Avoiding the Global Gaffe

Greater Than One Chief Creative Officer Ross Thomson analyzes how to avoid mistranslation and produce compelling, memorable and effective advertising.

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Lauren Amodeo Rejoins Scout Health as Vice President, Management Supervisor

Scout Health – a leading healthcare marketing firm that specializes in rare diseases, orphan drugs and specialty pharmaceuticals – rehired veteran marketing executive Lauren Amodeo to the newly created position of vice president, management supervisor.

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