McCann Managed Markets 2015
McCann Managed Markets
20 Waterview Boulevard
Parsippany, NJ 07054-1295
Telephone: 973-394-2450
Facsimile: 973-263-1687
E-mail: [email protected]
Website: mccannmanagedmarkets.com
QUICK FACTS
Accounts
Account wins 10
Active business clients 28
Accounts by 2014 sales
Brand-product accounts held 28
Services Mix
Payer Access & Reimbursement 60%
Managed Care Marketing 25%
Interactive Pull Through Tools 15%
For McCann Managed Markets, 2014 was the tipping point when it went far beyond expectations and forged forward into a new frontier of sustainable growth, executives say. This was a year when the agency’s rapid progress precipitated the spinoff of an expansion agency – McCann TL Managed Markets – as well as the addition of many new team members, a West Coast presence, new clients on the roster, and exponential organic growth with existing clients.
“This was a year when the agency was recognized on a bigger stage for its innovation, its strategic advances, and its unequaled ability to apply its unique expertise to a number of client access challenges,” executives say.
Quite simply, McCann Managed Markets had a breakout year in 2014 – experiencing overall growth of 15 percent (more than 20 percent over a two-year period), with a 43 percent hike in revenue during the second half of 2014 compared to the first half. How did the agency achieve this? According to agency leaders, by winning new clients with breakthrough therapies; developing interactive apps, such as an exclusive market intelligence tool; industry recognition of creative work; and ongoing collaboration with IPG and McCann Worldgroup professional agencies.
“Quite simply, this was our best year ever,” says President Kim Wishnow-Per. “We not only reached our tipping point, we exceeded all expectations. While we did grow organically through our ongoing client relationships, we also added strong relationships with new clients. This was made possible because of our phenomenal staff providing the best possible client service – which our clients continued to acknowledge. And then being recognized by the industry with an
MM&M award for our work with the Bob Woodruff Foundation – a group dedicated to rehabilitating wounded war veterans—pushed us into new creative territory. We are especially proud of this.”
The year’s accomplishments
In 2014, clients continued to give the agency the highest achievable scores for the services it provided to them every day and in every way. “We’ve become well known to internal client stakeholders thanks to the quality of work we provide by maintaining such tight client relationships,” notes Karen Shoshan, VP, director of client services. “Our focus is always on growing new business with our clients with whom we have developed trust through our valued relationships. This certainly helped push us past the tipping point last year.”
As a result of these close relationships, during the past 12 months, the agency added new initiatives with Novartis, including pioneering digital work, and became the managed markets launch agency of record for a new potential blockbuster in chronic heart failure. The agency expanded efforts with Genentech beyond its agency of record work for Genentech Access Solutions programs and services for patients. The GSK business also saw record growth as the agency helped launch two new COPD drugs to payers in 2014 – with a new access and patient assistance launch in a related area slated for 2015. New programs for Actavis – which became a leading pharmaceutical company in 2014 – and AstraZeneca were introduced as well. The agency also added Taiho Oncology to the client roster to help it launch its first product in this country.
But the agency didn’t stop there. In 2014, McCann Managed Markets won its first creative award (Silver) for “Best Agency Self Promotion” for the work done on behalf of the Bob Woodruff Foundation.
Structure and Services
Record growth can be daunting for some agencies, executives say. “Our solid foundation and processes supported the quality execution of our work, and this enabled us to facilitate our growth and the spinoff of McCann TL Managed Markets effortlessly with no interruptions in service,” says Leslie Donworth, senior director of operations. “Without our dedication to our proven processes, our record growth and expansion wouldn’t have happened – and 2014 was the tipping point where we proved how well our methods work with clients.”
“There’s a new health care landscape thanks to the Affordable Care Act Marketplace plans,” says Greg Novello, senior VP, strategy. “And there’s added focus on new organized customers and systems of care. We’ve stayed on top of these trends and have begun to translate these into potential breakthrough strategies for our clients. Right now, novel payment models are being introduced and taking hold. In certain therapeutic areas, this is having a direct impact on our clients, so we are preparing strategies for addressing them as they are being adopted.”
In 2014, the agency restructured its creative department to include the addition of associate creative directors for both art and copy heading up the overall creative services – pushing the boundaries of creative exploration in the managed markets landscape.
The agency has strengthened its ties with the Ernest Mario School of Pharmacy at Rutgers University offering internships and participating in its preceptorship program. Internal resources continue to benefit from the agency’s professional development career paths and mentorship program so they can move into positions of greater responsibility.
Future plans
The agency hopes to broaden its traditional client base into exciting new areas in 2015 and has begun making inroads in this direction.
“Thanks to the tremendous growth we’ve already realized, we continue expanding our facilities to accommodate many more new hires,” Wishnow-Per says. “We have some of the best and brightest creative talent to be found anywhere in the industry. Our people never stop thinking about our clients’ challenges in order to provide them new ideas and strategy. You won’t find a more talented group of people in our business.”
By being integral to the McCann Health network as its managed markets agency, McCann Managed Markets brings the most innovative thinking and cutting-edge technology to the solutions the agency offers clients, its leaders say.
Philanthropy/citizenship
McCann Managed Markets is an avid supporter of many charitable causes. In addition to its pro bono work for the Bob Woodruff Foundation, the agency has continued its ongoing citizenship efforts. The annual fall food project for the Morristown food bank collected nearly 340 items – which the agency matched with a monetary contribution, and a winter clothing initiative to help local programs with their efforts.
