CDMP: 2022

CDMP

104 Carnegie Center, Suite 300, Princeton, NJ 08540
609-936-5608 • [email protected] • cdmpagency.com

 

QUICK FACTS

Accounts
Account wins 6
Active business clients 12

Brands by 2021 sales
Brand-product accounts held 16
$100 million-$500 million 9
$500 million-$1 billion 2
$1 billion or more 2
Products not yet approved/launched 3

 

Services Mix

Professional digital/web/mobile/omnichannel 25%
Sales materials 20%
Consumer digital/web/mobile/omnichannel 15%
UX design 10%
Professional print ads 10%
Consumer print ads 5%
Market research/data/analytics 5%
Direct marketing 2%
Mar-tech/ad-tech 2%
Payer marketing 2%
Promotional medical education 2%
Public relations 2%

 

“If you’re going to position yourself as the lifechanging agency, you’d better make sure you change a few lives,” say executives at CDMP. And they add by all indications, CDMP is doing just that. Laying claim to being named one of the best mid-sized agencies to work at in 2021, the agency has built an expanding portfolio of first-of-their-kind-lifechanging brands, and owns a proprietary process to help biotechnology clients navigate the complexities of launching lifechanging brands.

According to the leadership team, CDMP has masterfully built an identity around a purpose that gets clients and employees excited. In 2021, the leadership team at CDMP changed the agency’s name to help reflect its purposeful vision and ensure there was clarity between its unique offering and its larger New York sibling.

“I am a true believer in the idea that companies that enjoy the most success and inspire others are those that have a strong purpose and values,” says Craig Romanok, president. “At CDMP, our focus is clear and unwavering. We have committed ourselves to being a lifechanging agency; one that focuses on first-of-their-kind brands, progressive-thinking clients, and most importantly, one that offers our people a place to build a lifechanging career. Our core values of substance, style, conviction, and grace are the energy that moves us and makes CDMP so uniquely different from any other agency. And I believe our people feel all that at their core.”

Recent Accomplishments

As lifechanging brands go, CDMP is continuing to align its business strategies with those that are transforming the healthcare landscape, agency executives say. “We are living through a revolutionary moment in healthcare,” says Gretchen Eberhart, M.D., executive VP, director of strategic services. “A moment that will change the way we look at medicine forever. Clinical strategies, which were once focused primarily on treating symptoms, have changed to therapies that are now allowing our own body to replace, engineer, or regenerate the healing process….truly lifechanging.”

In addition to adding a second gene therapy to its portfolio in 2021, CDMP manages multiple brands that are changing the world for the better. According to Deb Goldberg, executive VP, director of client services, “It’s exciting working at an agency that is so selective about the types of brands we work on. We have pitch criteria that allows us to look at each RFP and decide if we should move forward based on if the brand meets our high standard of being lifechanging. One simple question we always ask ourselves, ‘Would we be excited working on this brand?’”

When it comes to defining their space, emerging biotech companies have been a sweet spot for CDMP.

“Emerging biotech are the companies pushing the boundaries of what’s possible,” Romanok says. “The progressive science, innovative technologies, and most of all, the entrepreneurial mindset, have set them apart from the traditional healthcare companies. But there is often no playbook for these kinds of companies and brands; no predecessors to follow.”

Romanok continues, “That’s where we excel and provide the greatest value. We’ve built tools and processes to help navigate the complexities of marketing first-of-their-kind brands. Simply put, it’s all about knowing what to do when you don’t know what to do.”

According to the leadership team, CDMP has established an amazing group of resources and partnerships to help biotech companies structure specialized market research methodologies, as well as fast-track/breakthrough regulatory and compliance designations, internal technology, omnichannel organizational structures, and operational excellence.

Additionally, when the agency’s executives talk about CDMP being a lifechanging agency, they don’t just mean for brands and clients. They also want the agency to be lifechanging for its people, too. That means creating an environment where everyone has the means and space to learn new skills and grow their careers.

“Learning and development is something that is built into the DNA and directly tied to Substance, one of the four Core Values,” agency executives say, adding that CDMP offers an incredibly robust curriculum of prerecorded and live classes, outside seminars, and even custom one-on-one training.

In addition, CDMP believes strongly in a “teach-the-teacher” philosophy, with a program in place where team members are invited to teach new skills to their peers – everything from shortcuts in Adobe Illustrator to critical thinking skills.

“It’s a commitment to our people to do what’s right, not what’s easy; to nurture and grow talent like it’s the rarest thing on earth; and to ensure that if you ever walk out our door, you leave better than when you first walked in,” says Gary Scheiner, executive VP, executive creative director.

Future Plans

CDMP has a reputation for investing in the happiness, talent, productivity, and knowledge of their employees to create a friendly, professional, inclusive environment in which employees can do their best work, the agency’s managers say. “An emphasis on teamwork gives their workplace a very strong, collaborative nature where “giving credit to others and facilitating conversations that include many points of view” is encouraged,” they add.

“We believe the culture is one of our most important assets at CDMP,” Romanok says. “To be honest, it’s what’s kept me here for so long. We will continue to double down on our amazing culture by hiring top-tier people, investing in training and development, and ensuring CDMP is a place where clients and staff feel they are making a meaningful difference in our world.”

Philanthropy/Citizenship

The agency’s lifechanging mission goes beyond its walls, management says. “At CDMP, DEI is a top priority and an area where there’s a commitment to helping change others’ lives.”

CDMP established a mentorship program with Omega Delta Upsilon Foundation, which is a nonprofit organizations focused on helping BIPOC high school and college students find their path in life. Pairing agency members with these students gives both groups a meaningful chance to learn, grow, and change a life.

As Scheiner puts it, “CDMP focuses on attracting diverse talent, engaging our staff on issues and opportunities, cultivating a more inclusive workspace, celebrating diversity, and championing partner companies who share our same vision.”